Senior Marketing Executive

We are hiring an experienced and commercially driven Senior Marketing Executive to join our B2B Education team. This is a high-impact role with primary responsibility for driving acquisition growth, alongside managing a programme of high-profile events and exhibitions.

Reporting to the Marketing Manager, Education, you will lead the development and delivery of integrated marketing campaigns that attract and convert new education customers. Working cross-functionally with Sales and central Marketing teams, you will bring apetito’s Education proposition to life through insight-led campaigns, compelling content and impactful events amd exhibitions.

You’ll be joining a passionate and ambitious Education team that is determined to deliver outstanding marketing and measurable commercial growth.

Our culture is energetic, supportive and collaborative. We work hard, challenge each other positively and celebrate success. There’s a strong sense of ownership and accountability, alongside a genuine one-team mentality across Marketing and Sales. You’ll have the space to bring new ideas forward, test new approaches and take ownership of campaigns from end to end.

If you thrive in a fast-paced environment, enjoy being stretched and want to be part of a team that combines ambition with support and positivity, this is the role for you.

This is a hybrid role, requiring you to work three days a week in our Trowbridge office so you'll need to live in a reasonable commuting distance.

Some UK travel will be involved for events and meetings.

A full UK driving licence is essential.

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Key Account Acquisition | Strategic & Delivery Ownership

The Senior Marketing Executive is accountable for acquisition performance within the Education division, leading strategy through to execution and optimisation.

• Strategy & Planning: Develop and own the Education acquisition strategy, aligned to the growth opportunity and annual marketing objectives. Translate business goals into termly campaign-level acquisition plans. Prioritise activity across digital, PR, events, direct mail, partnerships, email and telesales to maximise pipeline impact. Define success metrics and monitor performance.
• Integrated Campaign Leadership: Lead the development and delivery of multi-touchpoint acquisition campaigns. Ensure campaigns are insight-led, targeted to key education decision-makers and clearly differentiated. Brief and manage creative, digital, PR and internal stakeholders to deliver campaigns on time and to budget.
• Lead Generation & Funnel Management: Own the end-to-end lead generation and nurture journey, ensuring:
  • Consistent flow of high-quality leads into the sales pipeline
  • Strong alignment with telesales and sales teams
  • Work closely with sales to drive first appointments and improve lead-to-win conversion
  • Continually optimise campaigns using Hub Spot data and campaign insight.

Events & Exhibitions | Strategic & Delivery Ownership

• Strategy & Planning:Develop and own the Education events strategy, aligned to the acquisition targets and annual marketing objectives. Translate strategy into a 12 month sales and marketing programme of events, including regional events and national exhibitions.
• Maximise Event Touchpoints: Lead acquisition focused event touchcpoints, maximising pre-, during- and post-event lead…