Digital Experience Manager; CRM​/Site

Digital Experience Manager (CRM/Site)

Position with 24 Seven Talent
.

Timing: Jan/Feb
Duration: Ongoing
Hours per week: 40+
Location: Metro Detroit (fully onsite)
Salary: DOE

One of our home improvement services clients is looking for a Digital Experience Manager to join their internal team for an all-new full‑time position reporting directly to the CMO and working closely with external vendors/agency partners. The Digital Experience Manager will own the brand’s end‑to‑end digital journey with a focus on high‑converting, on‑brand experiences across both website properties, CRM‑driven communications, and supporting digital assets.

The Digital Experience Manager must be able to combine web experience leadership, CRM and marketing automation execution, light front‑end and design capabilities, and agency/vendor management to generate qualified appointments and sales for a fast‑paced, performance‑driven home improvement services business. Reporting to the CMO, this role will serve as the internal champion for digital performance – translating business goals into digital roadmaps, collaborating with agency partners, and using data and AI‑enabled tools to continually improve traffic, conversion, and customer engagement.

• 5+ years of experience managing brand and/or lead‑generation websites with measurable results.
• Hands‑on experience with website content management systems (Word Press or similar; experience or familiarity with headless CMS architectures a plus).
• Proficiency in HTML and basic CSS for front‑end tweaks and troubleshooting.
• Strong understanding of SEO, CRO, and web analytics best practices.
• Experience with Google Tag Manager, Google Analytics, and campaign tracking methodologies.
• Solid understanding of CRM and marketing automation platforms (knowledge of Channel Automation, Hub Spot, Klaviyo, Salesforce, or similar tools).
• Comfort working with APIs and integrations between web, CRM, and reporting environments.
• Proficiency with Power BI or similar BI/reporting tools, plus advanced MS Excel skills.
• Graphic/design skills with tools such as Adobe Photoshop and Adobe Creative Suite.
• Ability to interpret data quickly, prioritize initiatives, and execute in a fast‑paced environment.
• Clear communication skills across technical, creative, and business stakeholders.
• Demonstrated experience managing agency partners and internal cross‑functional teams.
• Curiosity and openness to embedding AI into digital and customer experience workflows.

• Experience with Invoca or other call tracking platforms.
• Background in home services, home improvement, or other high‑velocity lead generation businesses.
• Proven track record scaling digital lead generation programs tied directly to sales outcomes.

• A proactive, self‑starting digital leader who brings ideas and solutions, not just executes tasks.
• Comfortable owning critical systems and experiences where uptime and performance directly impact revenue.
• Hands‑on enough to dig into analytics, tools, and code snippets, while also able to think strategically.
• Driven by measurable impact (appointments, revenue, efficiency) and motivated by a “fill the plane” mentality to keep sales teams busy and successful.

• Own day‑to‑day performance and optimization of brand websites in partnership with external agencies.
• Drive lead generation and appointment‑setting through UX, content, funnel optimization, and CRO testing.
• Ensure websites align with brand standards, messaging, and campaign priorities.
• Manage CMS and site operations (Word Press transitioning to headless), including landing pages, forms, uptime, speed, and tracking functionality.
• Implement and oversee analytics and attribution (GTM, GA, call tracking, tracking URLs) to ensure accurate, actionable data.
• Serve as owner of digital experiences integrated with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce, Klaviyo).
• Partner with CRM vendors to build, optimize, and maintain campaigns, ensuring accurate lead routing, speed‑to‑lead, and reporting.
• Leverage AI and automation to improve response times, nurture prospects, and…