Digital Specialist

Position: Digital Performance Specialist 3
Job-:
Technical and Professional

Location:

Troy, MI, United States Workplace:
Hybrid

Schedule:

Full time Posted:
Website Optimization Analyst About the role

The Website Optimization Analyst, employed by GP Strategies, supports General Motors’ dealer website ecosystem by improving dealer website performance, data quality, provider accountability, and optimization execution across dealer websites.

This role combines digital performance analysis, SEO and Generative Engine Optimization (GEO) performance measurement, provider benchmarking and scorecard operations, website tagging oversight, test-and-learn coordination, consumer-signal analysis, and cross-functional coordination. The Analyst turns complex data into concise reporting, practical recommendations, documented action plans, and measurable follow-through.

The Analyst works closely with the Website Optimization Lead, GM partners, website providers, technology teams, and optimization vendors. The role identifies trends and risks, validates measurement output, tracks commitments, recommends next steps, and escalates issues when additional action is required. This hybrid position requires the team member to be available on-site in Warren, MI, three days a week (Tuesday to Thursday).Key

responsibilities

Website performance, SEO, and GEOProduce recurring portfolio reporting on website performance, SEO, and GEO results.

Interpret dashboards and performance data to identify trends, inconsistencies, data nuances, and optimization opportunities.

Support enterprise SEO dashboard operations and provider measurement activities.

Track provider SEO platform fixes, measure success, and flag issues requiring additional action.

Support GEO pilot operations by measuring optimization results, identifying opportunities, and contributing to provider action plans.

Help track content and optimization initiatives across brands, providers, and related partners.

Scorecards and accountability

Maintain monthly data inputs for provider and dealer scorecards.

Support reporting automation and improve the efficiency and reliability of recurring scorecard processes.

Analyze scorecard metrics and flag negative trends for provider action plans.

Track provider action plans, implementation status, and changes in performance.

Support the ongoing administration of approved performance metrics and reporting frameworks.

Tagging and measurement operations

Track website provider tagging cleanup and measure the success of remediation activities.

Coordinate the intake, tracking, and escalation for website tagging issues.

Support dealer escalations and maintain visibility into implementation progress.

Support requirements documentation updates related to tagging specifications, provider remediation, and measurement changes. Help develop and maintain a streamlined tagging-escalation process across impacted work streams.

Validate that measurement and reporting outputs are consistent with implementation status and business requirements.

Website Optimization matrices and quality assurance

Request and track quarterly provider updates for website optimization and provider capability matrices (existing and specific to the automotive manufacturer).Compile responses and perform quality assurance on matrix data.

Facilitate updates with internal and external partners and maintain accurate documentation.

Test and Learn Support the development of Test-and-Learn plans with brand partners, GP Strategies Digital Performance Team, and providers.

Track suggestions, requirements, dependencies, feasibility, and timing across the testing roadmap.

Develop testing framework, monitor implementation and maintain status visibility for active tests.

Analyze results and prepare report-outs that explain performance, limitations, and…