Account Executive, Digital & Media Relations

The Quell Group, a strategic branding and marketing communications firm in Troy, Michigan, seeks an experienced Account Executive to help drive engagement for our clients’ products, technologies and services. From healthcare and professional services to automotive and tech, you’ll work across a variety of integrated marketing programs, with a strong emphasis on media relations, digital communications and content development.

POSITION SUMMARY:

Plans and carries out media relations, digital communications and integrated marketing programs for a roster of clients, many in healthcare. Works independently, brings ideas forward proactively, and serves as a capable backup for digital strategy and execution across the firm.

CORE RESPONSIBILITIES:

As a member of Quell’s brand communications team, you’ll be directly responsible for:

• Helping develop strategic plans and communication recommendations, producing polished drafts for review and refinement
• Acting as a steward of each client’s brand, keeping guidelines, voice and positioning consistent across every channel
• Supporting brand development projects, from discovery and message mapping through launch
• Contributing original ideas in planning sessions
• Spotting opportunities to expand existing accounts and bringing them to leadership

New Business Support

• Drafting new business proposals and capabilities presentations on short timelines, producing polished versions for review and refinement
• Researching prospects and preparing briefing materials ahead of leadership meetings
• Assisting with prospect follow-up and keeping the new business pipeline tracker current
• Creating content that markets the firm itself, including case studies, Linked In posts and award entries

Media Relations

• Building and maintaining targeted media lists; developing pitches and securing placements, particularly in healthcare and regional outlets
• Arranging interviews, preparing clients and spokespeople, and handling follow-up with reporters
• Writing news releases, bylined articles, feature stories, case studies and media kits

Digital & Social

• Creating monthly social media calendars and writing platform-ready posts
• Writing website and landing page content with search and conversion best practices in mind
• Executing email marketing and automation programs, including segmentation, workflows and reporting
• Managing Google Business Profile listings
• Helping plan and implement paid social and search campaigns
• Monitoring analytics and delivering performance reports with clear recommendations

Account Management

• Serving as day-to-day contact on assigned accounts, working closely with firm leadership
• Keeping project trackers, timelines and budgets accurate and current
• Preparing project estimates and keeping assignments within scope and approved budget
• Coordinating with designers, printers, mail houses and other production partners
• Stepping in wherever the team needs support, across accounts and assignment types
• Entering time daily

DESIRED

SKILLS & EXPERIENCE:

This position calls for a well-rounded marketing professional who can manage multiple projects across a variety of industries and channels.

• BA in communications, public relations, marketing, journalism or a related field
• 3–5 years of media relations or marketing experience
• Agency experience, including managing multiple clients and tracking billable time
• Proven media relations track record, with examples of placements personally secured
• Hands‑on digital experience, including website and landing page content, email marketing, paid social and search, and analytics
• Healthcare or medical communications experience strongly preferred, with comfort using clinical terminology
• Working knowledge of branding and brand strategy
• Exceptional writing…