Strategic Planner

About Publicis Commerce:
Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas:
Data & Consumer Insights;
Shopper Marketing & Integrated RTM;
Field Marketing;
Events & Activations;
Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

We’re looking for a Strategic Planner to work on a major consumer goods client.
Candidates must reside in a commutable distance to one of our hub locations in Detroit, New York or Chicago for a hybrid work schedule.

• Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship across the integrated marketing mix.
• Assess and interpret existing consumer or shopper understanding; identify needs and knowledge gaps.
• Provide consumer and shopper perspectives and insights, including shopping and buying behavior, for individual projects. This includes the conducting of primary and secondary research.
• Influence creative strategy with compelling and thoughtful application of these insights.
• Be able to effectively integrate consumer and shopper insights into agency process.
• Maintain productive and regular communication with Account teams and client teams.
• Develop and deliver credible, succinct, and energetic presentations, briefs, or alternative planning deliverables that can be easily understood and acted upon.
• Identify emerging techniques and/or methodologies for qualitative projects (shopper insights, purchase motivation, consumer behavior, trend-spotting) or quantitative approaches.
• Perpetuate an understanding and utilization of Strategic Planning within cross-disciplinary teams.
• Share thought leadership pieces, new news, and industry ideas.
• Contribute to agency New Business endeavors as called upon.

• Uses data to uncover insights.
• Finds and synthesizes trends and cultural fuel.
• Supports the development of and conducts primary research for either client or agency.
• Develops strategic implications.
• Drafts creative briefs and communication propositions.
• Attends internal meetings.
• Supports others across the larger planning team.
• Executes projects with excellence.
• Manages time effectively.
  
  Uses proprietary strategic models and tools on a regular basis.
• Continues to assist in knowledge sharing through internal communication events, training, and other written materials.

A bachelor’s degree (recognized internationally) plus:

• Previous professional service experience with client contact and project management.
• 1 plus years of experience in marketing or marketing communications.
• Qualitative research or ethnography experience.
• Baseline understanding of research academics and methodologies.
• Strong analytical skills.
• Strong intuitive skills.
• Ability to inspire creative process.
• Ability to recognize and develop creative ideas.
• Professional presentation skills.
• Solid interpersonal skills.
• Strong communication skills (written and verbal).
• Collaborative – strong team working skills but also a self-starter.
• Organized and detail-oriented – must demonstrate attention to detail and ability to handle multiple. tasks/projects
• Bias for action and implementation.
• Positive attitude towards the role, the department, agency, and its clients.
• Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or…