Field Service Representative; Michigan

Position: Altra: Field Service Representative (Michigan)
At Altra, we believe everyone deserves to feel their best when they run, and that starts with building strong, authentic connections in the communities we serve. As our Field Service Representative supporting Michigan, you'll bring this mission to life by championing the Altra brand where runners gather, train, and explore. From local run clubs to retail partnerships, you'll create meaningful experiences that inspire movement, build loyalty, and grow our presence in one of the country's most passionate running communities.

You’ll be out in the field often! While this is a remote role, living in the greater Detroit area will help you stay connected to the people and places that bring the Altra brand to life.

WHAT YOU'LL DO:

Active the Altra brand across your territory through authentic connections, thoughtful activations, and hands-on support.

Build strong relationships with retailers through in-person visits, demos, and sales floor support

Deliver engaging product education that builds confidence and enthusiasm among retail staff and consumers

Create excitement around Altra through local partnerships, run clubs, events, and community engagement

Execute merchandising and promotional activations that elevate the in-store experience

Represent Altra at local and select national races, events, and expos

Partner closely with Sales Representatives and cross-functional teams to bring go-to-market plans to life

Act as the eyes and ears of the brand by sharing insights on product feedback, consumer behavior, and market trends

Maintain accurate field reporting and manage field assets, travel, and expenses with strong attention to detail WHAT SUCCESS LOOKS LIKE:

You’ll make a measurable impact by growing both relationships and brand presence in your territory.

Retail partners feel confident selling Altra and actively advocate for the brand

Community engagement drives awareness, trial, and long-term loyalty

Territory performance grows year over year, supported by strong execution of service plans

Field activities align with business goals, timelines, and service metrics

Challenges are approached with curiosity and used to improve and evolve best practices WHAT YOU'LL BRING:

You’re energized by people, product, and purpose—and you know how to turn connections into momentum.
1+ year of specialty retail experience (run or outdoor preferred)2+ years in marketing, sales, or a customer-facing field role Experience fitting and selling technical footwear

Strong communication, organization, and time management skills

Ability to work independently while staying connected to a broader teamA proactive, self-starter mindset with a passion for the running and outdoor community

Familiarity with Altra products is a plusWHAT YOU'LL LEARN:

We’ll set you up for success with the tools and knowledge you need to thrive!

Deep expertise across the Altra product line

Best practices for supporting retailers, events, and community activations

How to navigate and leverage Field Service systems and tools

Hiring Range:$60,000.00 USD - $75,000.00 USD annually

Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we…