Content Marketing Manager: Paid Digital & Analytics

Content Marketing Manager:
Paid Digital & Analytics Trumbull County Tourism Bureau Full job description

Job Description

Love running digital ad campaigns, analyzing data, and creating content
? Join our tight-knit team at Trumbull County Tourism!

We're looking for a data-driven, creative content marketer who's passionate about optimizing campaigns, telling stories through visual assets, and making a real impact in our county. This isn't your typical corporate marketing job; you'll promote Trumbull County and Northeast Ohio by developing and executing innovative content strategies across digital platforms, leveraging analytics to optimize performance. This role requires a combination of creative content creation, technical expertise, and data-driven decision-making to enhance Trumbull County's visibility, engagement, and lead generation through various digital channels, including SEO, social media, and e-commerce platforms.

WHAT YOU'LL DO:

Paid Digital Advertising & Analytics:

• Run and optimize search, display, and demand gen ads on Google and Microsoft platforms
• Manage social media advertising on Facebook, Reddit, You Tube, and other platforms
• Execute OTT (Over-The-Top) advertising on streaming platforms to reach cord-cutters
• Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance
• Build and maintain Looker Studio dashboards to track campaigns and website metrics
• Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios

SEO & Website Management:

• Keep our website fresh with consistent content updates
• Implement SEO and AEO (Answer Engine Optimization for AI search) using tools like Yoast, SE Ranking, and ChatGPT
• Optimize content for both traditional search engines and AI answer engines
• Monitor search rankings and visibility

Content Creation:

• Keep website home pages and You Tube channel updated regularly
• Edit and optimize blog content for search performance
• Edit high-quality video for social media, website, and campaigns (mobile and professional equipment
• Create engaging visual content including photography, graphics, audio, and multimedia
• Contribute to marketing plan development and campaign strategy
• Report and analyze marketing programs monthly, explaining conversions and optimization
• Track marketing activities, leads, conversions, and ROI
• Work with vendors on creative projects and proposals
• Consult with marketing intelligence platforms (like Placer.ai) to identify trends

Community & Team

Collaboration:

• Represent Trumbull County Tourism at meetings and event
• Support local small businesses with marketing guidance
• Work as part of our small, collaborative team (we all pitch in!)
• Communicate effectively with vendors, partners, and staff

REQUIRED QUALIFICATIONS:

• Strong knowledge of SEO, AI-SEO tools, and content optimization
• Experience managing websites, CMS & CMR platforms and marketing automations
• Strong grasp of online marketing strategies and social media platforms
• Ability to think creatively and bring fresh ideas to campaigns
• Quick learner who adapts to new platforms and tech changes
• Exceptional written and verbal communication skills
• Excellent time management and multitasking abilities
• Deadline-oriented and detail-focused
• Team player who thrives in a collaborative environment
• Self-motivated with a positive, can-do attitude
• Experience with analytics platforms (Looker Studio, Google Analytics)
• Familiarity with integration tools (Zapier, Catchr.io)
• Background in tourism, hospitality, or destination marketing
• Copy-editing skills and familiarity with the creative process
• Drone operation experience or willingness to get certified

WHY YOU'LL LOVE THIS JOB:

• Data Meets Creativity:
  Combine analytics and storytelling to optimize campaigns one day, edit videos the next
• Real Impact:
  Your work directly promotes our county and helps local businesses succeed
• Variety:
  No two days are the same, ads, analytics, one day and photo/video shoots, community outreach, and vendor meetings the next
• Small Team:
  Your voice matters. Direct input on strategy and decision-making
• Skill Growth:
  Learn cutting-edge tools like AI-SEO, new ad platforms, and emerging tech
• Community Connection:
  Become the face of Trumbull Tourism and engage with local businesses
• Work-Life Balance:
  Monday-Friday schedule (with occasional evenings/weekends)

ABOUT US:

Trumbull County Tourism is a small, passionate team dedicated to showcasing the best of Trumbull County, from comfort food dining experiences to luxury resorts, cultural experiences, and unique events. We're all about promoting our county and helping our local partners thrive.

WHAT YOU NEED TO KNOW:

• Located in downtown Warren, Ohio (Northeast Ohio - affordable living!)
• Small collaborative office with regular community engagement
• Standard M-F hours with occasional nights/weekends
• Must be able to lift up to 35 pounds and assist with light office tasks
• Community-facing role representing Trumbull County and Trumbull County Tourism

HOW TO APPLY:

Submit your resume and a brief cover…