Marketing Manager STEM Revenue Optimization & Pipeline Management

Job-:
Marketing

Location:

Trumbull, CT, United States Workplace:
On-site

Schedule:

Full time Company:
Cooper Surgical Posted :
About Cooper Surgical Cooper Surgical  is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of Cooper Companies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life’s beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond.

We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at Qualifications Qualifications Knowledge ,

Skills and Abilities:

Strong understanding of lead management, pipeline optimization, customer acquisition and revenue performance management.

Advanced analytical skills with the ability to translate large data sets into actionable business recommendations.

Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.

Strong project management and organizational capabilities.

Excellent communication, presentation, and stakeholder management skills.

Ability to influence cross-functional teams without direct authority.

Experience working within highly matrixed environments.

Strong business acumen with a demonstrated ability to connect marketing performance to financial outcomes.

Technical

Skills:

Salesforce or similar CRM platform.

Marketing automation platforms such as Marketo, Hub Spot, or Pardot.

Power BI, Tableau, Looker, or similar business intelligence tools.

Google Analytics 4 and digital attribution platforms.

Funnel analytics and pipeline management systems.

AI-enabled reporting, forecasting, and workflow automation tools.

Advanced Microsoft Excel modeling and analysis capabilities.

Microsoft Copilot and other AI-assisted productivity solutions.

Familiarity with AI-enabled analytics, reporting and workflow automation tools.

Work Environment:

Prolonged sitting in front of a computer Hybrid work environment, shifting to remote

Experience:

Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field.
3-5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics or related functions.

Demonstrated experience managing lead funnels, conversion optimization initiatives or customer acquisition programs.

Experience developing performance reporting, KPI frameworks and executive-level business insights.

Experience managing paid media performance, lead generation programs, or agency relationships.

Experience working with customer acquisition or enrollment-focused business models.

Familiarity with marketing attribution and multi-channel performance measurement.

Experience supporting forecasting, investment planning, or ROI optimization initiatives.

Strong quantitative and analytical problem-solving skills. Strong knowledge of the Life Sciences space, with an emphasis on Women’s Health

Education:

Bachelor's Degree required in related field OR equivalent combination of education and experience (eg: Bachelor's degree in Marketing or a related field and 5+ years in product management or marketing role)
Education preferred:
Advanced degree, especially MBA in Marketing, General Management, or an advanced scientific degree

As an employee of Cooper Surgical, you'll…