Senior Principal Content Strategist, AEC, Forma Construction & Data

Overview

At Autodesk, we do what no other company can: we help our customers design and make anything. The Experience Foundations team plays a critical role in designing the experiences that bring that mission to life, especially in this transformative moment where seamless digital experiences and AI-powered innovation empower customers and teams to achieve meaningful outcomes faster.

• In close partnership with the Content Strategy Manager of the Forma Construction and Data team, define and drive the end‑to‑end content strategy to deliver high‑quality, trusted, contextual, personalized, and AI‑forward experiences at scale.
• Partner closely with Product, Design, Engineering, Research, Data Science, and other cross‑functional roles to ensure content is integrated early and effectively into the product development process on top priorities.
• Architect holistic content systems and frameworks that drive coherence and shared standards across a broad portfolio while providing flexibility that accounts for nuanced needs.
• Guide the design of learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk’s AI‑forward product direction.
• Continuously explore and improve tools, methods, and AI‑enabled ways of working that strengthen content quality, speed, innovation, and impact at scale.
• Develop scaling strategies including empowering partners, evolving approaches to support documentation, and leveraging AI.
• Design and facilitate workshops and discussions that drive ideation, build relationships, support learning, and create alignment to enable efficient execution with excellent results.
• Define success metrics for content quality and effectiveness and partner with cross‑functional teams to evaluate and continuously improve the experience through research and iteration.
• Coach others and raise the practice of content strategy by modeling strong systems thinking, AI‑forward ways of working, and high standards for craft and execution.
• Collaborate with content strategists across AEC's product teams to ensure product‑specific considerations are accounted for and create cohesion across the product ecosystem.
• As a senior member of the AEC Content Strategy team, contribute to strategic initiatives, nurture team culture, foster learning opportunities, and mentor members.

• 12+ years of experience in content strategy, UX writing, conversation design, information architecture, or related disciplines in complex digital product environments.
• Proven experience leading content strategy for large‑scale, multi‑surface product ecosystems with strong systems thinking and cross‑functional influence.
• Demonstrated ability to build scalable and measurable content frameworks, governance models, and design standards that support consistency across teams and products and quality at scale.
• Strong understanding of how language, interaction logic, and product behavior work together to shape trust, usability, and customer outcomes.
• Experience partnering closely with Product, Design, Engineering, and Research to influence product direction and deliver integrated user experiences.
• Excellent communication and storytelling skills, with the ability to translate ambiguity and emerging concepts into clear strategic direction.
• Track record of working effectively in fast‑moving environments where product capabilities evolve quickly and content must keep pace.
• Ability to balance strategic vision with executional rigor, including developing principles, patterns, and operational approaches that scale.
• Expertise designing in‑product onboarding and learning experiences that are engaging, personalized, and contextual and evolving on traditional support models.
• Familiarity with AI tools, agentic systems, and the opportunities and risks involved in designing AI‑native user experiences.
• Bachelor’s degree in English, Communications, Human–Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience.
• Experience in the AEC industry.
• Deep expertise in conversational UX, content design for AI‑driven experiences, and designing guidance that helps users navigate complex workflows.
• Passion for applying product design, AI, and content strategy to empower designers, makers, and builders.

Salary is one part of Autodesk’s competitive compensation package. For Canada‑based roles, we expect a starting base salary between $148,000 and $216,700. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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