SEO Director

Domaine is the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers in our industry, we're inspired to write, break, and re-write the rules for a new generation of commerce.

Having launched over 300 sites on Shopify, we're proud to be a trusted long-term growth partner for some of the most prominent brands in ecommerce, spanning all industries and verticals.

We're seeking an experienced SEO Director to lead and grow Domaine's SEO practice across a portfolio of world-class ecommerce brands spanning fashion, beauty, food, and lifestyle. This is a senior, strategic role with real autonomy — you'll own the SEO function end-to-end, set the direction for how the practice evolves, and build the team behind it. If you're someone who wants to do meaningful work with brands you're proud of, this is that role.

The space is moving fast. AI Search and GEO are reshaping how brands get discovered, and we want someone who finds that genuinely exciting — who stays ahead of the curve, experiments, and brings fresh thinking to a practice that's still being defined. You'll have the room to push the work forward, not just maintain it.

You'll inherit an established, active practice — not a blank slate. There's a portfolio of retainer clients, active site migrations, project work, and a sales pipeline in flight. Infrastructure, tooling, and templates are already in place. The opportunity is to take what's been built, make it better, and scale it into something you're proud of.

• Own SEO/GEO strategy across a portfolio of ecommerce brand clients — retainers, site migrations, and ad hoc project work
• Understand each client's competitive landscape and build strategies spanning technical, on-site, and off-site SEO
• Translate strategy into a clear, actionable roadmap; prioritize and sequence work across a cross-functional team
• Conduct technical SEO audits, diagnose issues, and define remediation specs for engineering to execute
• Set content strategy and topic direction; collaborate with client brand teams on editorial planning and review content before publication
• Lead AI Search and GEO strategy: LLM visibility, cited page tracking, LLMS.txt, and conversational content frameworks

• Build trust with clients through clear, confident communication — translating complex SEO thinking into language that drives alignment
• Plan and lead regular client calls and monthly reporting presentations, tracking KPIs and progress against strategic goals
• Monitor performance proactively and surface insights before clients ask — own GSC, KPI dashboards, and AI Search visibility tracking
• Oversee SEO for site migrations: URL mapping, redirect logic, metadata specs, schema and robots/sitemap guidance, and post-launch QA

• Define and evolve Domaine's SEO and GEO service offering as the space changes
• Build cross-functional relationships across engineering, design, strategy, UX and client services
• Improve ways of working, best practices, templates, and reporting methodologies that scale
• Hire and grow a team capable of supporting an expanding book of SEO work
• Support the sales team through audits, proposals, scoping, and pricing conversations
• Educate the broader Domaine team on SEO/GEO to strengthen sales cycles and project delivery

• Stay ahead of the curve on SEO, GEO, AI Search, and agentic search developments
• Experiment with new approaches and bring fresh thinking to a rapidly evolving space
• Champion innovation internally — push the practice forward and help define what next-generation SEO looks like at Domaine
• Own SEO strategy for  pillar keyword coverage, performance monitoring, and authority-building

Above all, we're looking for someone who communicates exceptionally well with clients and teammates; someone with genuine curiosity and a desire to keep learning in a space that never stands still; and someone scrappy and…