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General Manager

Job in Tuckahoe, Henrico County, Virginia, USA
Listing for: Crunch Fitness - JFF North America
Full Time position
Listed on 2026-10-10
Job specializations:
  • Management
    General Management, Event Management & Planning
Salary/Wage Range or Industry Benchmark: 70000 - 100000 USD Yearly USD 70000.00 100000.00 YEAR
Job Description & How to Apply Below
Benefits:
  • Free gym membership
  • Free uniforms
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • 401(k)
  • Bonus based on performance
  • Dental insurance
  • Employee discounts
General Manager

Job Description & Performance Expectations

JOB DESCRIPTION

The General Manager will ensure the members receive the highest quality of service and facilities. They will exhibit an ability to achieve the financial targets for the club as outlined in the annual budget by motivating, leading, supervising, and coordinating the activities of employees engaged in servicing our member needs. They will demonstrate an aptitude and command of all company-wide policies and initiatives to ensure the integrity of the Crunch brand.

The General Manager is a salaried exempt position.

HOURS

  • Monday – Thursday: 9:30 AM – 6:30 PM
  • Friday: 9:30 AM – 3:30 PM
  • Saturday or Sunday: 8:00 AM – 12:00 PM

Hours can be changed and are dependent on the club's pacing to sales goals and community outreach events.

RESPONSIBILITIES & EXPECTATIONS

Sales & Revenue Management
  • Achieve communicated monthly sales goals, membership and personal sales goals
  • Maintain a club conversion of 60% or higher
  • Close two or more perks partners each month
  • Organize and lead two or more community events monthly
  • Daily past due account collections and calls
  • Ensure ongoing prospecting and generation of new prospective members
  • Ensure the team maintains proper tracking forms and daily leads
  • Ensure all promotions are effectively communicated to the team and all other appropriate staff
  • Ensure the staff has a high level of knowledge about the club's programs, facilities, and equipment
  • Demonstrate the ability to lead, motivate, and manage the team
Personal Training & Revenue Management
  • Achieve desired personal training revenue and session production goals
  • Achieve desired revenue and production results through the leadership and motivation of employees
  • Demonstrate the ability to lead, motivate, and manage the personal training department
  • Implement and support company programs and promotions to help generate new Personal Training client acquisition for optimum member base penetration
  • Facilitate integration of Personal Training products into point of sale presentations to maximize the number of kickoff sessions scheduled
  • Ensure the Personal Training team follows proper procedures
  • Oversee the Fitness Director in ensuring all components of departmental objectives are satisfied
Financial Performance
  • Exhibit an understanding of budgets and income statements
  • Establish controls of expenses and purchasing of club supplies
  • Display an ability to keep expenses at or below budget
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