Digital Campaign Strategist​/Specialist - Kold

Join to apply for the DIGITAL CAMPAIGN STRATEGIST/SPECIALIST - KOLD role at Gray Media

Date posted: 1 week ago. Be among the first 25 applicants.

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KOLD News 13 is the CBS affiliate in Tucson and is owned by Gray Media. At KOLD, we strive to be the best local television station serving the entire southern Arizona region. The station is located on Cortaro Farms Road and Interstate 10 in Tucson, Arizona, the 64th largest television market in the United States. Since its first broadcast on Jan.

13, 1953, KOLD remains committed to the highest standards of excellence in local news, entertainment, information, and public service programming.

Gray Digital Media & KOLD 13 NEWS is seeking a skilled and results-driven Digital Campaign Strategist/Specialist. The strategist will analyze user experience data, initiate digital projects, report on strategies, lead effective digital marketing initiatives, and ensure timely completion within budget. The role involves growing our business, expanding the customer base, and enhancing user experience. Candidates must be local to or willing to relocate to Tucson, Arizona.

• Work directly with clients and account executives to understand business objectives and advertising strategy.
• Communicate with clients and account executives to develop comprehensive digital media strategies and marketing campaigns across platforms including streaming, Display/Video/Social, Google AdWords, You Tube, Facebook Products, SEO, e‑mail, website development, and contesting.
• Present recommendations directly to clients in coordination with account executives.
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies.
• Gather campaign data from various sources for delivery and monthly reporting.
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).
• Work on multiple projects simultaneously for several different clients.
• Undertake research and analyze data using industry resources.
• Share the latest digital trends with the internal sales team and directly with clients.

• 3+ years of experience as a digital strategist or similar role.
• Demonstrable knowledge of digital advertising products:
  Streaming (OTT/CTV), Pre‑Roll, Display, social media, SEO/SEM, websites, and e‑mail marketing.
• Both Google Ads and GA4 Analytics certifications.
• Knowledge of planning and managing multi‑platform media campaigns.
• Experience and understanding of GTM and pixel placements on websites.
• Excellent communication and teamwork skills.
• Exceptional presentation abilities with a proactive approach to client interaction.
• Ability to work effectively under pressure and meet tight deadlines.
• Strong analytical and organizational skills.
• Proficiency in data analysis, Excel, and PowerPoint.
• Strong analytical skills with aptitude for statistics and math.

If you feel you’re qualified, please visit (Use the "Apply for this Job" box below). and apply by uploading your resume, cover letter, and references.

KOLD-TV/Gray Media is a drug‑free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with all applicable federal, state, and local nondiscrimination laws in all locations where it operates.

Improper interference with the ability of Gray’s employees to perform their duties may result in discipline up to and including discharge.

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