Channel Relations Manager - Content

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The Channel Relations Manager – Content drives the creation of clear, engaging messaging that makes complex products understandable and appealing to customers. They lead content strategies, collaborate across teams, and manage vendors to deliver high-impact content that supports product launches and marketing efforts. Candidates should be entrepreneurially minded and able to ‘own’ their work to grow landscape sales and market share.

Content Strategy & Planning

• Develop and maintain a comprehensive content strategy that aligns with business objectives, customer needs, and market trends.
• Conduct regular content audits and gap analyses to identify areas for improvement and innovation.
• Define clear content goals, KPIs, and performance metrics to measure effectiveness and guide optimization.

Content Development & Management

• Translate complex product information into compelling, customer‑centric messaging across various formats—web, social media, video, print, and more.
• Lead content creation for product launches and ongoing campaigns, ensuring messaging remains relevant and engaging over time.
• Collaborate closely with subject matter experts (SMEs) to ensure technical accuracy and clarity.
• Adapt product content for digital platforms to maximize engagement, SEO performance, and brand visibility.
• Monitor content performance and iterate based on analytics, user behavior, and feedback.

Social Media Management

• Plan, create, and schedule product‑related content for the Landscape business’s social media channels.
• Tailor product content for social media audiences to drive engagement and brand awareness.
• Facilitate appropriate response to product‑related social media engagement.
• Monitor performance metrics and adjust strategies based on analytics and audience feedback.

Vendor Management

• Manage relationships with external content partners, including writers, designers, video producers, and translators.
• Oversee project timelines, budgets, and deliverables to ensure high‑quality output aligned with brand standards and strategic goals.
• Provide detailed creative briefs and constructive feedback to guide vendor work and maintain consistency.

Content Governance

• Uphold a consistent brand voice and tone across all product‑related content.
• Establish and enforce content standards, style guides, and best practices to ensure quality and coherence.
• Serve as the primary administrator for the marketing tech stack within the Landscape SBU, ensuring content assets are organized, accessible, and properly maintained.

Customer‑Centric Focus

• Conduct user research and analyze customer feedback to inform content strategy and messaging decisions.
• Optimize content for usability, accessibility, and search engine visibility to enhance customer experience and drive conversions.

• Bachelor’s degree in communications, technical writing, marketing, or a related field.
• 5+ years of experience in content strategy, preferably in a technical or manufacturing environment.
• Strong understanding of technical products and the ability to simplify complex concepts.
• Excellent writing, editing, and proofreading skills.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Experience with content management systems (CMS), SEO tools, and analytics platforms.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience managing external vendors or creative agencies.

• MBA with an emphasis on marketing is highly desirable.
• Understanding of the landscape irrigation market.
• Experience working with B2B industrial or manufacturing products.
• Written and verbal communication skills in Spanish.

Rain Bird is an Equal Opportunity Employer