Social Media Manager

Social Media Manager – The Social Media Manager is responsible for developing and executing data-informed social media strategies to drive brand awareness, engagement, and lead generation for NOVA’s target audiences. Additionally, they will oversee day‑to‑day content planning, execution, and community engagement across key platforms while analyzing KPIs to continuously optimize performance.

Location: Corporate office in Tucson, AZ (fully on‑site position).

Core Values:

• Provide customers with the best combination of service, rates, and fees.
• Promote sustainable careers for our employees so that they can be enriched personally and professionally.
• Give back to our community.

Responsibilities:

• Develop and implement social media campaigns tailored to NOVA’s target audiences.
• Create and manage paid social media ad campaigns.
• Recommend content to be created on behalf of Loan Officers, aligning with both individual branding and NOVA’s overall voice and strategy.
• Collaborate with the marketing team to produce engaging headlines, copy, and calls‑to‑action for posts and campaigns.
• Support Loan Officers with customized social media strategies and content planning.
• Define and track social media Key Performance Indicators (KPIs) to evaluate effectiveness and return on investment.
• Monitor and report on engagement metrics, campaign performance, and overall channel growth.
• Track SEO and customer engagement to optimize campaign reach and effectiveness.
• Make data‑driven recommendations for future content and campaign strategies.
• Work closely with internal marketing team members to align messaging across platforms.
• Partner with team members to evaluate external vendors or tools that support scaling and automation of social media efforts.
• Establish and maintain relationships with industry influencers, partners, and relevant online communities.
• Stay informed on current social media trends, tools, and technologies.
• Research emerging social platforms or features and propose ways to incorporate them into NOVA’s strategy.
• Recommend innovative approaches to improve NOVA’s social media presence and competitiveness.
• Perform other duties as assigned in support of the overall marketing function.
• Make independent decisions to respond to dynamic social media trends, campaign performance, or time‑sensitive content needs.

Qualifications:

• Minimum of 2 years of experience managing social media for a business or brand, or an equivalent combination of education and experience.
• Basic video editing or motion graphics skills for short‑form content.
• Bachelor’s degree in marketing, communications, or related field preferred.
• Mortgage industry experience is preferred.

Ideal Candidate

Skills:

• Solid understanding of social media best practices across platforms such as Linked In, Instagram, Facebook, X (Twitter), You Tube, and emerging platforms.
• Familiarity with content marketing principles, digital advertising, and lead generation strategies.
• Working knowledge of SEO and how it integrates with social media strategy.
• Understanding of analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social, or similar platforms).
• Strong copywriting and content creation skills with attention to voice, tone, and brand consistency.
• Ability to create and manage paid social media advertising campaigns.
• Skilled in using social media management tools (e.g., Hootsuite, Buffer) and basic design tools (e.g., Canva, Adobe Express).
• Proficient in Microsoft Office Suite (Word, Excel, Outlook) and comfortable with general office software and collaboration platforms.
• Ability to manage multiple priorities, campaigns, and content calendars in a fast‑paced environment.
• Strong organizational and time‑management skills with an ability to meet deadlines under pressure.
• Exceptional attention to detail and a high level of accuracy in written communication.
• Ability to work independently and collaboratively as part of a cross‑functional team.
• Excellent interpersonal communication skills with the ability to build relationships across departments and with external partners.
• Strong customer service orientation with proactive follow‑up and support.

Benefits Offered: Employee Discount, Paid Time off,…