Marketing Director

We are a thriving, independent senior living community home to active, engaged residents who are anything but “retired from life.”Our residents hike, volunteer, attend classes, travel, laugh loudly,form deep friendships, and actively participate in a full calendar ofevents, amenities, and community experiences. This is not a quiet facility—it’s a lifestyle. We’re looking for a Marketing Director who can authentically capturethat energy and tell our story in a way that resonates with today’sindependent seniors and their families.
The Opportunity This role is ideal for a marketer who understands that senior livingis not a product—it’s a promise. You will be responsible for positioning our community as the rightnext chapter for independent seniors who want connection, purpose,freedom, and fun—without sacrificing comfort or autonomy. You’ll work closely with the Executive Director and leadership team todrive occupancy, strengthen brand presence, and ensure everytouchpoint reflects who we truly are.
What You’ll Do Tell Our Story Capture the lived experience of our residents through compellingstorytelling (digital, print, in-person, and experiential). Highlight resident voices, daily life, activities, amenities, andculture in an authentic, engaging way. Translate “what it feels like to live here” into messaging thatresonates emotionally. Drive Lead Generation & Occupancy Develop and execute marketing strategies to attract qualifiedindependent-living prospects. Manage the full sales and marketing funnel—from awareness to tour to move-in.

Track, analyze, and optimize marketing performance and lead sources. Digital & Brand Presence Oversee website content, social media, email campaigns, advertising,and community outreach. Ensure consistent brand voice, visuals, and messaging across all platforms. Leverage photography, video, and resident stories to bring the community to life. Community Engagement & Outreach Build relationships with local organizations, referral sources, and community partners. Plan and promote events, open houses, and resident-focused experiences.

Serve as a visible ambassador of the community—on campus and off.
Who You Are You might be a great fit if you are: A creative marketer who loves storytelling and human-centered branding. Equally comfortable with strategy, execution, and relationship-building. Experienced in lifestyle marketing, hospitality, senior living,healthcare, real estate, or community-based sales. Energized by working in a people-first environment. Organized, self-directed, and comfortable owning results.
Qualifications Marketing, sales, or brand leadership experience (senior living experience is a plus, not a requirement). Proven success in lead generation, occupancy growth, or customer acquisition. Strong written and verbal communication skills. Digital marketing fluency (web, email, social media, CRM systems). Ability to work onsite and be an active presence in the community.

The employer for this position is stated in the job posting.  The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US.  Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.  

More information about The Pennant Group, Inc. is available at  Senior Living is a dynamic organization in a rapidly expanding Independent and Assisted Living industry. Our focus to create and maintain assisted and independent living communities that set the standard in each of their individual markets. The 52 Pinnacle Senior Living communities operate across 6 states, and we expect our growth to continue.

These communities operate independently with the support of the “Service Center,” a world-class service team to allow local leaders and their teams to focus solely on the day-to-day care of their residents and overall operations.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.
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