Principal Marketing Specialist, Student Success

Posting Number req
27384

Department Student Success Admin

Department Website Link https://student success.arizona.edu/

Location Tucson Campus

Address Tucson, AZ USA

The Senior Marketing Specialist develops effective communication and marketing initiatives for the Student Success division and students, employees, faculty, staff and campus partners in order to advance the unit's strategic vision. The Senior Marketing Specialist oversees division and department inbound and outbound communications and the development, production, and dissemination of marketing campaigns and collateral to constituents. The Senior Marketing Specialist directs and executes on integrated, multi-channel marketing strategies that advance strategic imperatives, brand awareness, and persistence and retention initiatives.

The University of Arizona has established a Flexible Work Initiative to further explore options that support our employees while allowing them to successfully carry out day-to-day operations. This position is eligible for flexible scheduling. Flexible Work Arrangements will be evaluated every six months, or as needed to assess department workforce needs.

Visa sponsorship is not available for this position.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please .

• Collaborate and communicate with campus partners to align marketing initiatives, coordinate shared campaigns and leverage resources effectively.
• Guide internal staff and campus partners on marketing best practices, policies and brand standards to ensure consistency and compliance across all communications.
• Champion the strategic use of data, assessment and analytics to inform decisions, optimize campaigns and identify new opportunities for audience engagement.
• Develop marketing strategies and deliver marketing messages with the intent of promoting Student Success and its departments.
• Develop annual strategic marketing plans for Student Success units.
• Spearhead the creation of high-impact marketing content and collateral in digital and print formats, ensuring messages are audience-focused, data-informed and on brand, using the university's proprietary software and systems.
• Direct complex marketing campaigns from planning through post-campaign analysis, ensuring alignment with institutional priorities and measurable performance outcomes.
• Oversee Student Success and Think Tank social media, web, and digital/print materials by shaping content strategy, voice and engagement approaches to support departmental objectives.
• Supervise junior marketing staff and student employees, providing direction, feedback and knowledge transfer on advanced marketing concepts and tools.
• Provide oversight of division's student engagement and professional development event logistics, including managing promotional materials and post event follow up.
• Maintain Think Tank's marketing budget and manage promotional materials inventory.
• Participate in research, professional organizations, and university committees to advance student success efforts and promote professional growth.
• Communicate regularly with supervisor about project progress, challenges, and strategic recommendations.

• Strong knowledge of academic support resources available to students.
• Knowledge of university branding expectations.
• Skill in applying university branding and complying with established guidelines.
• Strong writing, editing, and storytelling skills with an ability to create engaging content.
• Ability to communicate effectively with individuals from a wide variety of backgrounds.
• Ability to think strategically and problem-solve confidently.
• Ability to work on and deliver multiple projects simultaneously.
• Ability to prepare marketing materials that are clear and strategic.
• Familiarity with Student Success division and departments.

• Minimum of 8 years of relevant work experience, or equivalent combination of education and work experience.
• Bachelor's degree or equivalent advanced learning attained through professional level…