Membership & Marketing Director

The Club at Starr Pass
Tucson, AZ 85745, USA

The Club at Starr Pass, located in Tucson, AZ
, is pleased to announce an excellent career opportunity for aFull-Time Membership & Marketing Director
! We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part of Troon, you will contribute to a global leader in golf and community management.

Primary Role:

The Membership & Marketing Director leads the prospecting, sales, and onboarding/connection activities, contributing to the overall success of the club and community by:

• Meeting or exceeding stated sales, revenue, and retention goals
• Leads and directs the marketing, membership, and communications team and overall strategy
• Consistently interacting with members, prospects, coworkers and management with a positive attitude and focus on a culture of hospitality, leadership and mutual respect.
• Develops and executes strategy that enhances the awareness of the Starr Pass brand and communicates the story and ongoing execution of the overall sales & marketing plan, working collaboratively with onsite club management and Troon Corporate team.
• Drives the content development and facilitates production of all membership-related materials, including but not limited to prospecting, sales, and member communications; website; social media channels; membership sales kit; and documents associated with onboarding.
• Conducts activities as designated in master marketing and sales plan, such as community networking, realtor relations, member mixers, prospect experience events and presence/participation in member events.
• Effectively reports, tracks and communicates results & data. Implements and manages a Customer Relationship Management (CRM) system and Membership Prospect/Sales Report, and demonstrates this through an exceptional understanding of these tools and weekly delivery of statistics related to leads (quantity and source), prospect pipeline (sorted by rank), sales (paced by budget forecast) – as well as communicating feedback from prospects who decline to join, and results specific to marketing initiatives.
• Leads and implements a sales journey that gracefully connects prospects to The Club at Starr Pass, and connects new members to the Club.
• Oversees all membership paperwork related to sales/upgrades/downgrades and resignations:
• Creates the incoming new member file and ensures the accurate completion of designated documentation.
• Accountable for ongoing maintenance of all member files, accurately recording pertinent activity and paperwork.
• Ensures that member files are stored in a secure location.
• Leads the content, production/packaging, and delivery of a thorough and accurate onboarding of every new member, ensuring that:
• The entire process follows a structured plan
• The materials are professionally presented
• The orientation agenda includes key department leads
• The member gains an understanding of every element of the club
• Supportive team player who actively contributes in staff meetings and effectively communicates information that helps all associates increase their understanding of membership goals, changes to policies and procedures, activities/process related to member activities, satisfaction and retention.
• Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure the budget goals are attained.

Minimum Qualifications for the Membership & Marketing Director:

• Bachelor’s Degree in Marketing, Public Relations, Communications or hospitality preferred and/or minimum of four years’ experience in a related field. Club experience preferred.

Other

Qualifications:

• Microsoft Office (Word, Excel, Outlook, PowerPoint…