Sr. Manager, Brand

Description

We're looking for a creative and strategic thinker to help transform our brands and marketing team
. If you're passionate about consumer insights, building brands, and bringing big ideas to life,
this is the role for you
. You'll shape our brands' consumer journeys, turning insights into high-impact campaigns that drive brand growth. As a leader, you will coach, mentor, and develop a team and help bring our vision of being a brand and consumer-led organization to life.

• Identify necessary consumer insights, develop and support the execution of a learning plan with insights, brand, and agency partners.
• Champion a consumer-centric approach in all brand and integrated marketing initiatives, ensuring that the consumer experience is at the forefront of all decisions.
• Create a vision for brand digital ecosystem based on consumer and shopper insights. Map the consumer journey and define how we'll use different touchpoints-content, messaging, and media, influencers, collaborations-to reach and resonate with our audiences; determine optimal investments. Evangelize strategy across the brand and creative teams, agencies, leadership, and the company.
• Collaborate with brand managers, internal creatives, and agencies to develop, launch, and measure both integrated brand-building and product launch campaigns; oversee everything from strategy to media plans to creative execution and reporting.
• In partnership with agencies, lead development of owned social media and content strategies that achieve both marketing and business goals; ensure execution delivers on objectives and KPIs. Develop a strategy for leveraging PR as a lever to build our brands.
• Stay current with digital marketing trends and emerging platforms and articulate how they impact the lives of our audiences. Collaborate with agencies to test, learn, and keep our brands fresh and relevant.
• Create a process for tracking, measuring, and evaluating the success of brand-building initiatives. Continuously evolve the brand-building business model to demonstrate marketplace, financial, and share growth in the short and long term.
• Contribute to annual brand plans with data-driven insights and recommendations for activation, communication, and campaigns; help define key metrics and goals.
• Spearhead the development of key capabilities on the marketing team; align marketing and agency teams' ways of working to maximize creativity and collaboration. Develop, coach, and member one direct report.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.

We are seeking someone to build a new capability in the Krusteaz Company's marketing team. To be successful the candidate must embody the following:

• Proven ability to develop insight-based strategic frameworks that define the consumer journey. Deep expertise in using content and media to build brands. Have a working knowledge of the CPG customer landscape.
• Excellent visionary, strategic, and courageous leadership skills.
• Have a creative mindset and be Big Idea focused, can develop these capabilities on our marketing team.
• Strong creative intuition, proven ability to inspire the best work from internal and external creative teams.
• Deep experience working with and effectively leading agencies and inter-agency teams.
• Excel at building relationships, solving problems, and influencing teams - a master collaborator.
• Comfortable navigating ambiguity and thriving as a change agent; inspire the marketing team and Krusteaz Company leadership to pursue change and growth opportunities.
• Strong communicator - can turn complex ideas into simple, compelling narratives.
• Comfortable with analytics and know how to use data to drive decisions, experience building various models (financial, conversion) to demonstrate impact of brand building.
• Experience leading and developing high-performing teams.

• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.

• Bachelor's degree in marketing, Business Administration, or similar fields is required.
• MBA in Marketing or related field strongly preferred.
• 7-10+ years relevant strategy, integrated marketing, and leadership experience; proven success developing brand building and product campaigns to achieve growth objectives.
• The ideal candidate will have led digital marketing or integrated marketing and/or marketing communication at a recognized CPG or retail company.