CRM Specialist

Are you passionate about digital marketing and CRM strategies?

Admiral Bet, the Italian subsidiary of Greentube GmbH and part of the NOVOMATIC Group, a leader in the gaming and sports betting industry, is looking for a CRM Specialist to join our Marketing Team and contribute to the growth and retention of our customer base!

What will you do?

• Define and align retention goals in collaboration with the Marketing Team;
• Monitor complex CRM journeys and automations aimed at driving conversion, engagement, customer satisfaction, and Lifetime Value, while analysing key retention metrics such as conversion and churn rates;
• Segment and analyse the customer base to identify new retention opportunities and create promotional initiatives that boost engagement across all platform products;
• Support CRM Manager to manage the VIP customer journey in accordance with brand processes;
• Support and Create marketing and editorial plans based on customer data, trends, and budget negotiations with suppliers;
• Estimate marketing budgets and analyse actual costs for public-facing promotions;
• Draft monthly retention and promotional reports with KPIs and participation data;
• Create and send personalised communications (email, push, SMS, banners, landing pages, inbox, etc.) and track performance via analytics tools such as Google Analytics;
• Develop customer surveys to gather feedback;
• Collaborate with the internal IT team and external suppliers (e.g., Optimove, Xtremepush, Mailjet, Fortytwo) to ensure proper system configuration and automation of CRM activities;
• Work with the internal Product team on new features, game launches, and marketing commitments;
• Coordinate with the internal Customer Support team for effective communication and issue resolution;
• Collaborate with the internal Content and Design teams to deliver impactful creatives and assets.

• At least 2 years of experience in marketing and digital marketing;
• Familiarity with CRM tools such as Optimove;
• Good knowledge of data analysis and analytic tools (e.g., Excel for data processing, Cube for reporting, Tableau for data visualization);
• Understanding of digital marketing principles and concepts;
• English proficiency (minimum B1 level);
• Curiosity for the digital world and emerging trends.

• Familiarity with SEO tools (Seo Zoom, Google Analytics, Google Trends, Hotjar);
• Basic knowledge of HTML/CSS, social networks, and Google Ads;
• Strong analytical mindset, attention to detail, and summarising skills;
• Creative, flexible, and well-organised, with strong problem-solving abilities;
• Ability to prioritise and plan effectively, anticipating challenges and managing time and resources efficiently.

• Annual gross salary (RAL) between €30,000 and €35,000
• Corporate welfare benefits;
• A hybrid work model based in our Rome office, with smart working options;
• A dynamic and collaborative environment within a leading gaming company;
• Continuous training programs and professional growth opportunities;
• Engaging and innovative projects in CRM and digital marketing;
• Corporate benefits and performance-based incentives.

We will assess your application through your CV.
Admiral Bet promotes an inclusive work environment and ensures equal opportunities for all candidates. The position is open to all genders (L. 903/77) and nationalities in accordance with Legislative Decrees 215/03 and 216/03.