Senior Marketing Data Analyst

Matrix Service Company
Tulsa, OK 74103, USA

The Sr. Marketing Data Analyst is responsible for transforming CRM, business development, and marketing data into clear, actionable insights that strengthen lead generation, support revenue growth, improve campaign performance, and guide strategic decision-making. This role serves as the business owner and primary administrator of the Company’s CRM system, with responsibility for system enhancements, reporting, dashboards, workflows, data integrity, user access, and ongoing optimization.

In addition to CRM ownership, this position analyzes data across the Company’s marketing technology ecosystem, including Hub Spot, Google Analytics, digital advertising, SEO, website activity, email marketing, social media, campaign performance, and other tools used to measure customer engagement and marketing effectiveness. The role partners closely with Business Development, Marketing, IT, Corporate Training, operating subsidiaries, and leadership to turn data into actionable insights, recommendations, and measurable action to drive revenue growth.

This role can be filled in one of the following Company offices:
Houston, TX;
Broomall, PA; or Tulsa, OK.

• Actively supports the Company’s commitment to safety and its Core Values.
• Represents the Company at all times with high moral standards while adhering to the Company’s Code of Business Conduct and Ethics.
• Serves as the primary point of contact, business owner, administrator, and internal champion for the Company’s CRM system.
• Leads CRM optimization efforts, including system enhancements, dashboards, reporting, workflows, data integrity, permissions, roles, user access, and overall system usability.
• Works closely with business stakeholders across operating subsidiaries, Business Development, Marketing, and IT to identify CRM needs, gather requirements, improve processes, and implement appropriate system solutions.
• Leads the CRM Technical Steering Team, including key end users and IT subject matter experts, to advance system functionality, adoption, governance, and long-term value.
• Critically analyzes current systems, business processes, workflows, and functional needs; recommends and implements modifications that improve efficiency, data quality, reporting, and user experience.
• Maintains CRM data integrity through duplicate detection and resolution, data cleansing, discrepancy reporting, missing or malformed data correction, and improved data governance processes.
• Integrates CRM data with other marketing and business tools to provide a more complete view of customer, prospect, campaign, and business development activity.
• Develops and maintains dashboards, reports, scorecards, and visualizations that track KPIs and communicate performance trends to Business Development, Marketing, operating teams, and leadership.
• Analyzes performance across marketing channels, including CRM, Hub Spot, Google Analytics, website activity, SEO, paid advertising, email marketing, social media, forms, landing pages, and campaign engagement.
• Builds and maintains measurement frameworks that evaluate campaign ROI, lead quality, funnel performance, customer journey activity, attribution, conversion rates, and marketing effectiveness.
• Develops, manages, and refines lead scoring models in Hub Spot using firmographic, demographic, behavioral, web, email, and engagement data.
• Defines and monitors criteria for marketing-qualified and sales-qualified leads to help Business Development focus on higher-value prospects and opportunities.
• Cleans, organizes, and maintains Hub Spot data, including properties, associations, workflows, lists, campaign data, and reporting structures.
• Collaborates with Business Development and Marketing to evaluate…