Digital Marketing Strategist

Job Description:

The Digital Marketing Strategist manages the organization’s digital marketing ecosystem to drive audience growth, lead generation, customer engagement, and measurable business outcomes. This position executes and continuously improves integrated digital strategies across web, email, marketing automation, search, social media, paid media, and other digital channels. The role translates business objectives into measurable digital campaigns while developing efficient processes, workflows, and standards that support consistent execution and performance.

The Digital Marketing Strategist serves as a subject matter expert and key cross-functional partner, coordinating digital initiatives across marketing, sales, technology, customer-facing teams, and external partners.

Primary Duties:

Develops and executes integrated digital marketing strategies and campaigns that support business objectives, audience growth, customer engagement, lead generation, and revenue opportunities.

Manages the day-to-day digital marketing function and serves as a subject matter expert for digital channels, technologies, processes, and best practices.

Manages digital channels including websites, email marketing, marketing automation, organic and paid social media, paid search, display advertising, and search optimization.

Leads cross-functional digital initiatives by coordinating project requirements, timelines, dependencies, budgets, stakeholders, and external partners to ensure successful execution.

Manages and continuously improves the digital customer journey, including website experiences, landing pages, conversion paths, forms, lead nurturing, automation, and related digital touchpoints.

Develops and refines processes, workflows, and standards that improve the efficiency, consistency, scalability, and effectiveness of digital marketing activities.

Analyzes digital marketing performance, customer behavior, attribution, and campaign results to identify optimization opportunities and recommend investment priorities.

Partners with marketing, sales, technology, creative, customer-facing teams, and other stakeholders to ensure digital initiatives support broader organizational and customer experience objectives.

Primary duties may include, but are not limited to:

Develops integrated digital campaign plans in collaboration with marketing and business stakeholders.

Manages search strategies, including organic and paid search optimization, keyword research, technical optimization, competitive analysis, and emerging search practices.

Develops and optimizes digital workflows, nurture programs, audience segmentation, lead routing, landing pages, forms, and conversion paths.

Conducts testing and experimentation across digital channels to improve engagement, conversion, and overall marketing effectiveness.

Establishes key performance indicators and partners with appropriate stakeholders to develop reporting and dashboards that communicate campaign and channel effectiveness.

Monitors digital performance, attribution, lead sources, and customer engagement trends and provides recommendations based on results.

Coordinates with external agencies, consultants, and other partners to execute digital marketing initiatives and achieve performance objectives.

Evaluates emerging digital technologies, capabilities, and industry practices to identify opportunities to improve marketing effectiveness, efficiency, and customer experience.

Prepares performance reporting and communicates digital marketing results, insights, and recommendations to business and leadership stakeholders.

Performs other duties as assigned.

Job Requirements

Education and Experience Requirements:

Requires a Bachelor’s degree in Marketing, Communications, Business,…