Marketing, Product Communication & Customer Engagement Manager

Department: Marketing & Customer Success
Reports to: Revenue Team Lead
Location: Hybrid
Type: Full-time
Level: Medior to Senior

Abbove is a leading wealth planning technology platform that aims to radically transform the way families relate to their wealth and interact with their trusted advisors.

Abbove’s platform empowers more than 1.200 wealth advisors to provide over 40.000 families across Europe with a new experience of collaborative wealth management that goes far beyond money. Abbove is transforming the private banking and wealth management industry, it is growing fast and it needs you to build up a sustainable future.

Your mission is threefold:

• Define, execute and optimize Abbove’s marketing & communication strategy to strengthen our brand and visibility in the wealth tech ecosystem.
• Transform product features into clear, compelling, and educational communication, ensuring clients understand the value of the platform and new releases.
• Measure, analyse and improve customer engagement and adoption, helping Customer Success and Product focus on the right actions for activation, satisfaction and retention.

You will be a key bridge between Marketing, Product and Customer Success, helping us both tell our story and understand our users.

A strong interest in the wealth planning / wealth tech market is essential. If you’re not an expert yet, you must be eager to learn quickly and able to turn complex concepts into clear, compelling messages.

• Define and implement Abbove’s marketing & communication strategy.
• Strengthen Abbove’s positioning and narrative within the wealth tech ecosystem.
• Bring new ideas, innovative approaches, and forward-thinking perspectives to all marketing initiatives.
• Ensure consistent and impactful messaging across all channels (website, social, email, events, PR).

• Build and maintain a structured editorial calendar, aligned with product releases, events and commercial priorities.
• Design and manage campaigns for product launches, webinars, customer stories and thought leadership.
• Monitor performance metrics and continuously optimize campaigns based on data.
• Produce or coordinate high-quality content:
  • Newsletters
  • Articles & blog posts
  • Videos & webinars
  • Case studies & whitepapers
  • Press releases and award applications
• Ensure content delivers real value to wealth managers, family offices, accountants and financial institutions.
• Maintain and enhance Abbove’s website and core marketing materials.

• Write and produce one-pagers and feature overviews that highlight both functionality and business value.
• Prepare and coordinate client communication for product releases (emails, in-app, newsletters).
• Create commercial presentations, pitch decks and customer use cases for the sales and CS teams.
• Develop guides, how-to content and support articles (e.g. Freshdesk) to facilitate self-service and onboarding.
• Create scripts and demo videos for new features and workflows.
• Develop product newsletters and in-app communications (e.g. via Beamer) to announce and explain new functionalities.
• Maintain a central, up-to-date repository of all product and marketing support materials.
• Track and analyse platform usage KPIs: logins, feature adoption, engagement frequency, key workflows, account creation, etc.
• Detect early signs of disengagement and share them with Customer Success Managers.
• Build dashboards and structured usage reports for CS and management.
• Analyse churn signals and recommend preventive actions.
• Identify champion clients, document their best practices and help turn them into case studies or references.
• Design and run activation and adoption campaigns (emails, in-app messages, workshops, webinars).
• Define and follow adoption journeys, including nudges and gamification where relevant.
• Deploy and manage feedback tools (NPS surveys, client interviews, feedback forms) and synthesise insights.
• Create and maintain a data-driven feedback loop to orient Customer Success and provide relevant insights to…