Manager, Regional Marketing & Communications; Southwest
Listed on 2025-12-20
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Marketing / Advertising / PR
Marketing Communications, Marketing Manager -
Management
WHO WE ARE
The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward.
We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.
The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society's mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels.
This position serves as the marketing lead for their assigned region, collaborating with local staff and cross-functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society's priorities.
Main Responsibilities Campaign Planning and Implementation- Lead the planning and implementation of regionally-tailored integrated marketing communication (IMC) plans that include omnichannel (e.g., digital, social, email, PR) dissemination tactics and aligns with strategic guidance provided by the Director.
- Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission-driven storytelling efforts.
- Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
- Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization's voice, branding, and messaging guidelines.
- Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
- Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
- Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
- Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
- Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
- Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society's regional presence.
- Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
- Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
- Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
- Collaborate with staff across departments-including Development, Programs, and National Marketing to ensure integrated campaign delivery and constituent engagement.
- Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
- Support the coordination of Mar Comm Office Hour meetings and facilitation of training, as needed.
- 5+ years in a management or related role
- Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
- Ability to analyze data, identify challenges, and develop effective solutions.
- Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
- Flexibility to respond to changes in the industry and environment.
This is a Region-based role supporting our Southwest Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, to be considered a candidate must reside within the region the position supports (or have plans to relocate) to ensure strong local engagement and accessibility.
Preferred Southwest states are:
Arizona, Colorado, New Mexico, Nevada, Oklahoma, Texas, and Utah.
The estimated hiring compensation range for this role is $70,000-$80,000. Final offers will be based on the candidate's…
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