Communications Director

Reporting to the Oklahoma Chapter Executive Director, the Communications and Marketing Director is the leader of the Chapter marketing communications function, which delivers against Concern & Awareness goals while supporting the full mission of the organization. This position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer’s Association by garnering local editorial news coverage.

This position will serve as the regional marketing expert, setting strategy, developing and implementing all collateral, digital and paid and/or donated media needs across the Oklahoma and Central Kansas Chapter.

The Communication and Marketing Director collaborates with the Comms and Marketing leaders throughout the region and with our Nationwide team to develop strategic marketing communications support for our Care & Support, Research, Public Policy, Development and Diversity, Equity & Inclusion initiatives.

• Collaborate with the Chapter Leader and local leadership to develop, execute and evaluate regional and community communications opportunities that complement the Alzheimer’s Association national strategic plan.
• Manage year-round, community-wide media relations strategy and implementation, including:
  • Leveraging and/or developing full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer’s Association;
  • Cultivating close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs;
  • Ensuring staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate;
  • Pro-actively inserting the Alzheimer’s Association into relevant trends and creating new opportunities;
  • Sharing content and supporting Media Relations staff throughout the region as they pursue their strategic goals.
• Oversee and also manage social media accounts (Facebook, Instagram, X, Linked In, etc.) as appropriate, including:
  • Leveraging editorial calendar to plan full mission content;
  • Identifying paid social opportunities that complement traditional paid and/or donated efforts;
  • Analyzing insights to evaluate engagement and optimize posts;
  • Maintaining digital platforms to maximize brand awareness and ensure a positive user experience;
• Writing and editing content for weekly e-newsletter.
• Negotiating media buys and/or sponsorship with local media outlets, for events such as the Walk to End Alzheimer’s.
• Handle graphic design work including resizing of existing creative on provided design platforms, creating social graphics as needed, and potentially minor graphics needs as needed.
• Leverage and/or develop print and digital collateral as necessary to reach target audiences.
• Assure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements.
• Other duties as assigned.

• Degree in relevant field.
• Ten years experience in communications and public relations.
• Five years experience working with social media and marketing communications.
• Five years management level experience.

• Understanding of the importance of consistent branding and messaging within a mission-based organization.
• Superior written and verbal skills.
• Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
• Solution-oriented with strong decision making skills, demonstrating effective cost/benefit analysis.
• Ability to motivate and encourage others to maximize potential and achieve challenging organization goals.
• Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets, develop work processes and supervise professionals.
• Strong awareness of the social media trends.
• Some graphic design skills required.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Ability and willingness to participate in minimal travel, as necessary.

Title: Director of Communications and Marketing

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