Marketing Manager

Fully Remote
• Remote:
Must Reside on the East Coast

Dominique Dawes Academy is seeking a versatile, high-energy, and results-driven Marketing Manager to join our rapidly growing team. As we prepare for a major national expansion, growing from four locations to eleven within the next year this role will lead both “boots-on-the-ground” and digital marketing execution. Reporting to our Director of Marketing, you will be responsible for building localized excitement around new openings while preserving the heart and connection of our established communities.

This is an ideal opportunity for a mid-level marketing professional who thrives at the intersection of fitness, community engagement, and data-driven growth, and is excited to help scale a brand led by an Olympic icon.

• Collaborate with the Director of Marketing to build and execute 120-day Go-To-Market playbooks for new locations opening in 2026, ensuring pre-opening lead targets are met.
• Manage the master marketing calendar, coordinating monthly themes, seasonal camps, and special Ninja and Gymnastics events across all markets.
• Equip gym General Managers with “marketing-in-a-box” toolkits to support local school fundraisers, community festivals, and parade appearances.
• Provide daily oversight of the Go High Level  (GHL) platform, including building landing pages, managing lead pipelines, and ensuring automated follow-ups are performing effectively.
• Serve as the internal point of contact for paid media efforts by monitoring Meta and Google ad performance and providing creative refreshes to maintain a low cost per lead (CPL).
• Design, write, and deploy high-engagement email and SMS campaigns to support lead nurturing, member retention, and win-back initiatives.
• Manage national brand social media accounts while overseeing the setup and content scheduling for individual local gym pages across Facebook, Instagram, and Google Business Profiles.
• Produce high-quality marketing assets using Canva and other design tools, including flyers, digital ads, and signage aligned with Dominique Dawes Academy’s “Happy, Active, Strong” brand identity.
• Monitor and respond to Google and Yelp reviews to maintain a strong 5-star reputation as the organization expands into new markets.
• Use project management tools such as  or Asana to keep marketing initiatives on track across multiple, simultaneous gym openings.
• Manage relationships with print vendors, freelance videographers, and digital agencies to ensure deliverables are completed on time and within budget.
• Perform other duties as assigned.

• Strong strategic thinking and project management skills
• Excellent written and verbal communication abilities
• Creative problem-solving and ability to develop innovative marketing solutions
• Proficiency in digital marketing tools, website management, and social media platforms
• Attention to detail and commitment to maintaining brand standards
• Ability to work independently and collaboratively in a fast-paced environment
• Customer-focused mindset with enthusiasm for promoting youth sports and wellness

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–6 years of professional marketing experience, with strong preference for experience in a multi-unit or franchise-style environment.
• Direct experience in lead-generation–driven industries such as fitness, youth sports, wellness, or child enrichment centers.
• Advanced proficiency with Go High Level  (GHL) or comparable CRM and marketing automation platforms (e.g., Hub Spot, Salesforce), along with high proficiency in Canva or Adobe Creative Suite and a strong working knowledge of Facebook Business Suite and Google Business Profiles.
• Exceptional copywriting skills with the ability to shift between inspirational messaging for parents and bold, high-energy content for Ninja and Gymnastics audiences.
• Demonstrated experience supporting new location launches or grand openings in a growth-focused organization.
• Proven ability to manage competing priorities across established locations and new gyms under development while maintaining strong attention to detail.
• Must be available for occasional evenings or weekends to support events and programs
• Collaborative work environment with frequent interaction with staff, families, and community partners

• Ability to sit or stand for extended periods while working on a computer or attending events
• Occasional lifting of up to 25 lbs. for marketing materials, displays, or event setups
• Comfortable working in various environments, including community events or gym facilities

The company is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.