Marketing Strategy Leader

Brand Marketing Strategy Manager

Will provide leadership in the development of an integrated marketing and advertising program, including strategic direction for traditional advertising, digital advertising, public relations, and brand and creative integration. Responsible for development, implementation and integration of company-wide and division‑specific strategic marketing communications initiatives to drive brand awareness, sales and margin dollar growth. Must be able to work onsite 5 days per week in Tulsa, OK with 6 or more years of experience in development of customer engagement and digital marketing strategies, including social, mobile apps, and web.

Multi‑unit retail or food industry experience preferred.

Major Functions

Effectively direct employees.

Lead the development of and the annual refreshment of an overarching brand strategy framework and roadmap by working closely with the Director of Marketing, Digital Experience Manager, Public Relations and Customer Engagement team, Data Science and external agency and vendor partners.

Direct consumer insights research activities as part of the integrated brand strategy framework.

• Recommend consumer insight solutions to stay abreast of customer and non‑customer perceptions, working closely with Data Science and outside vendors as needed.
• Work with Data Science to develop and refine testing protocols for concepts, products and marketing initiatives.
• Ensure use of best qualitative and quantitative tools to yield insights supporting marketing and sales initiatives.
• Oversee research findings and insights, developing action plans to proactively share with key stakeholders and facilitate integration of findings into ongoing marketing efforts and business practices.
• Design and implement ongoing competitive intelligence process.
• Build and maintain repository for research findings and consumer insights.

Work closely with Director of Marketing, VP of Sales, and Category Sales Managers to develop strategic marketing plans that support our promotional calendar, product development cycle and brand voice.

External Agency & Vendor Partnerships

• Work closely with account teams, developing integrated marketing, creative and media plans to support the strategic brand plan and marketing objectives. Oversee strategy development and marketing execution.
• Monitor agency planning, buying and budgetary guidelines.
• Responsible for ongoing evaluation of agency performance, including formal annual evaluations.

Internal Creative Team Management

• Provide approvals on creative executions.
• Work with Art and Design Manager on incorporating agency and in‑store work together.
• Collaborate with Corporate Sales and Food Innovation teams on new product launches and promotional initiatives.
• Work with Manager of Store Marketing/Events and PR on executions and delivery of store marketing efforts.

Marketing Action Plans for Under‑performing Markets

• Create specific, targeted marketing solutions to support under‑performing markets and categories.
• Create a test‑and‑learn environment for marketing initiatives and promotions.
• Develop and implement marketing plans to support new product introductions.

Stay current on marketing activities of competitors and utilize findings to develop competitive blunting solutions.

Reports To

Director of Marketing

Directly Supervises

Creative Group Manager, Advertising Manager, Sales/Marketing Scheduler

Relationships

Inside the Company:
Creative Services, Data Science, I.T., Sales, Operations, and Public Relations.

Outside the Company:
All outside marketing vendors, including traditional and digital advertising agencies, public relations firms, and charitable/cause marketing partners.

Required Experience

• 10 or more years of experience working in progressively responsible and supervisory positions in corporate marketing and/or ad agency account management.
• 6 or more years of experience in development of customer engagement and digital marketing strategies, including social, mobile apps, and web.
• Experience in multi‑unit retail organizations, with a strong preference for food industry experience.
• Experience overseeing and coordinating multiple media agencies and partners.
• Understanding of and experience with consumer insights and market research.
• Experience building brands and driving sales through integrated marketing and solutions and campaigns.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing, Strategy/Planning, and Advertising

Industries

Retail and Restaurants

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