Marketing Officer; Research & Evaluation - Retail Marketing

Marketing Officer (Research & Evaluation) - Retail Marketing (-OS01143) ABOUT THE TEAM

A career at Swire Properties is more than just work, it’s a calling.

We’re searching for exceptional individuals who want to live and breathe “Creative Transformation” – our distinct mindset and long-term approach that inspires everything we do and how we do it. It inspires us to constantly explore new perspectives and seek out original thinking that goes beyond the conventional. Our mission, ultimately, is to constantly add value to communities and create truly amazing and sustainable places where people can thrive.

Additionally, we are deeply committed to prioritising health and safety in all our operations, ensuring a healthy, safe and supporting environment for our People, partners and the communities we serve.

Join us today and work on career-defining projects that are changing the industry in Hong Kong, the Chinese Mainland, Miami and Southeast Asia.

We are now looking for a talented Marketing Officer (Research & Evaluation) for our Retail Marketing Department. Reporting to the Senior Manager, Research & Evaluation, you will be responsible for evaluating marketing performance and analyzing market trends for our retail malls business, as well as managing research projects and collaborating with partners for effective project delivery.

• Evaluate the marketing performance of our malls
• Analyse the latest market trends which are impacting our retail malls business
• Manage research data and big data tools to drive business insights for growth
  
  Manage research projects and vendors
• Consolidate regular and ad hoc reports to update senior management
• Maintain centralised marketing database and knowledge resources for retail portfolio
• Consolidate actionable insights and facilitate MOs strategic direction
• Work with internal business units and external parties including agencies and vendors to ensure effective delivery of projects
• Perform additional duties as assigned, commensurate with the position.

• 3-4 years of relevant experience in business analysis, data analytics, market research, or consumer insights within an in‑house or agency setting
• Bachelor’s degree in Business, Marketing, Statistics, Economics, Data Science, Social Sciences or related fields
• Proficiency in business analysis and market research methodologies, including quantitative and qualitative approaches
• Proficient in MS Office (especially Excel) for data handling and reporting. Experience with data tools and familiarity with SQL, Python, or other querying languages is a plus
• Excellent communication and interpersonal skills in Cantonese, English, and Mandarin
• Exceptional analytical skills and attention to detail, with the ability to translate data into actionable insights
• Knowledge of Generative AI applications in marketing or analytics is a strong plus
• Industry experience in retail, consumer goods, property management, hospitality, or shopping mall sectors is preferred
• Functional experience in CRM & marketing / sales evaluation is preferred
• Work exposure to Chinese Mainland's retail / consumer / property industries is preferred

• Customer Focus
• Drives for Results
• Communicates Effectively
• Learning Agility
• Demonstrates Self-Awareness

• Randstad Hong Kong:
  Awarded Most Attractive Employer in the Property and Real Estate sector for 2024 and 2025
• HRoot Awards (Chinese Mainland):
  Received the Best Employer Award for 2023 and 2024, along with the Best Social Enterprises Award in 2024

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

If we haven’t contacted you six weeks after your submission, then please consider your application unsuccessful this time.

All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region’s Personal Data (Privacy) Ordinance.