Visual Merchandiser

About the Role

As a Visual Merchandiser, you will contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities.

• Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (Indirect).
• Represent yourself and the H&M Brand positively during customer interactions (Direct).
• Organize and plan your workload according to the store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager.
• Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards.
• Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams.
• Perform sales report (KPIs) follow-up, identify and prioritise visual & commercial opportunities in collaboration with Store Management team.
• Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow‑up actions in collaboration with Store Management team.
• Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with the Store team.

• Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers.
• Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate customers’ needs and enhance our shopping experience in store.

• Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in‑store communication, including price perception.
• Coach and develop the Store team’s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines.
• Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement.
• Develop and coach talents and provide onboarding training to new colleagues.
• Organise, provide, and carry out the visual & commercial upskilling for you and your colleagues.
• Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals.
• Support Sales Market and Area teams with expansion (store projects) needs.

• Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines.
• Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines.
• Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience.
• Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement.
• Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements.
• In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store.
• Maintain and care for all display forms and interior material…