E Commerce Strategy Manager

The eCommerce Strategy Manager is responsible for driving measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven optimization program. This helps with prioritization, execution, and measurement of website testing and Conversion Rate Optimization (CRO) initiatives across Huntington's digital properties. Leveraging customer insights, analytics, testing platforms, and industry best practices, the position partners closely with marketing, product, analytics, UX, content, and development teams to improve customer experiences and business outcomes.

The role also supports the digital acquisition ecosystem through website, landing page, and  experiences.

• Support the ongoing optimization of  and related digital experiences through a structured Conversion Rate Optimization (CRO) program.

• Identify customer experience opportunities using web analytics, behavioral data, customer feedback, competitive analysis, and industry best practices.

• Develop and maintain a testing roadmap focused on increasing acquisition, engagement, conversion rates, and customer satisfaction.

• Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other optimization tools.

• Partner with business stakeholders to translate strategic objectives into measurable testing hypotheses and optimization initiatives.

• Utilize Adobe Analytics and other measurement tools to identify friction points, drop-off opportunities, and areas for performance improvement.

• Collaborate with UX, marketing, content, product, and development teams to implement and scale winning experiences.

• Develop, create, and publish website content and landing pages using Sitecore to support testing and acquisition initiatives.

• Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other acquisition channels.

• Develop new experiences and page layouts using HTML/CSS to support experimentation and optimization efforts.

• Develop, schedule, and send emails using Salesforce Marketing Cloud (SFMC).

• Ensure proper tagging, tracking, and measurement frameworks are implemented to support accurate test reporting and business insights.

• Act as an internal advocate for optimization, customer experience, experimentation, and data-driven decision making.

• Ensure all website and email experiences comply with brand standards, accessibility requirements, and regulatory guidelines.

• Manage and prioritize multiple testing, optimization, and digital marketing initiatives simultaneously.

• Successfully collaborate within an agile, cross-functional environment.

• Perform other duties as assigned.

• 3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications.

• Bachelor's degree

• Experience developing and managing enterprise-level Conversion Rate Optimization (CRO) and experimentation programs.

• Strong understanding of testing methodologies including A/B testing, multivariate testing, segmentation, and personalization.

• Experience developing testing strategies, roadmaps, hypotheses, and optimization frameworks.

• Demonstrated ability to turn web analytics and customer insights into actionable recommendations that improve business outcomes.

• Strong understanding of customer journey analysis, funnel optimization, and digital acquisition strategies.

• Strong understanding of Adobe Analytics and digital measurement frameworks.

• Strong understanding of Adobe Target, experimentation platforms, and website personalization.

• Strong understanding of SEO, SEM, customer acquisition, and digital marketing channels.

• Strong understanding of HTML, CSS, and front-end optimization techniques.

• Strong understanding of content management systems (Sitecore / Sitecore XM / SitecoreAI).

• Strong understanding of website accessibility and digital best practices.

• Strong understanding of website tagging and analytics implementation.

• Experience presenting optimization results, business cases, and recommendations to senior leadership.

• Basic understanding and experience working in an agile environment.

• Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

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