Digital Product Specialist

Digital Product Specialist – Vacuum Product Business Unit  Responsibilities   Support the team in the creation and publishing of digital assets, including web pages.
Focus on digital product content optimization and search engine optimization (SEO).
Work closely with team members on tactics to promote digital content and drive traffic to web pages, concentrating on organic traffic improvement.
Support e-commerce activities, including creation and maintenance of e-store content such as new images, technical specifications, and filters.
Analyze keywords and digital traffic/web pages performance using Google Analytics, Google Search Console, and other data tools adopted by the company.
Collaborate on digital projects related to web content migration to new platforms and their adaptation to new user experiences.
Qualifications   Recent graduate (within the last two years) with a Bachelor's or Master's degree in Marketing, Communication, Economics, Engineering, or a similar field.
Prior experience in digital marketing and/or SEO is an advantage.
Strong Excel skills are required.
Knowledge of Google Analytics or another data analysis tool is an advantage.
Full fluency in English; fluency in Italian is preferable but not required.
Proactive, organized, autonomous, natural team player with excellent interpersonal skills to interact with both external and internal partners.
Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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