Marketing Specialist (focus Italian Market

Position: Marketing Specialist (focus Italian Market)
At  WEP , we help young people discover the world through life-changing international experiences.  WEP  is an international organisation that has been designing educational experiences abroad for over 30 years, for students and young people from all over the world. Joining  WEP  means becoming part of a dynamic, international and passionate team, driven by personal growth, cultural exchange and the power of ideas.

We are constantly evolving and looking for curious, creative people who are eager to make an impact. We’re looking for a data-driven and growth-oriented Paid Search Specialist to accelerate our performance across paid channels, with a primary focus on the Italian market and support on other strategic markets (starting with Spain). This is not just a Paid Search role: we are looking for someone with a holistic digital mindset, eager to go beyond acquisition and contribute to end-to-end growth (Search, CRM/email, GEO, experimentation…).
Your mission  As part of the Digital Marketing team, you will play a key role in driving qualified leads and scaling performance across markets. Your responsibilities will include:
Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation.
Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available.
Building and executing keyword strategies and campaign structures aligned with business objectives
Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
Collaborating on landing page optimisation and CRO initiatives
Contributing to cross-channel growth initiatives:
GEO (Generative Engine Optimisation) and emerging search trends
Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
Identifying new growth opportunities and scalable acquisition levers
Looking ahead   Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)
What you’ll learn   How to scale multi-market performance strategies in a fast-growing international company
How to connect Paid Search with CRM, CRO and SEO/GEO strategies
How to work in a data-driven environment, managing budgets and KPIs with direct business impact
How Search is evolving with automation and AI-driven features
Requirements   2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)
Strong knowledge of Google Ads and PPC fundamentals
Familiarity with GA4, tagging and attribution models
Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search
Solid analytical mindset and ability to interpret performance data
Ability to manage multiple campaigns and priorities
Detail-oriented with a strong ownership mindset
Curious, proactive and eager to learn
Nice to have   Experience working on international or multi-market campaigns
Basic knowledge of email marketing / CRM tools
Interest in SEO / GEO / content strategy
Spanish is a plus
Mindset we’re looking for   Entrepreneurial spirit: takes ownership, makes things happen, embraces experimentation and learning, and approaches challenges with a solution-oriented mindset.
Performance-driven, but always looking at the bigger picture
Open and flexible, willing to go beyond Search
Comfortable working in a fast-evolving ecosystem (AI, automation, new formats)
Test & learn mentality (comfortable failing fast and iterating)
Strong team player in an international environment
What we offer   Join a young, international and multidisciplinary team, working across multiple European markets
A dynamic and collaborative environment, open to experimentation, innovation and continuous learning
The opportunity to…