Paid Search & Growth Specialist, Italian Market

Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation
Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available
Building and executing keyword strategies and campaign structures aligned with business objectives
Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
Collaborating on landing page optimisation and CRO initiatives
Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends
Performance-driven content testing
Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
Identifying new growth opportunities and scalable acquisition levers
Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)
Requirements   2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)
Strong knowledge of Google Ads and PPC fundamentals
Familiarity with GA4, tagging and attribution models
Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search
Solid analytical mindset and ability to interpret performance data
Native Italian + Fluent in English
Ability to manage multiple campaigns and priorities
Detail-oriented with a strong ownership mindset
Curious, proactive and eager to learn
Core Competencies  Demonstrates expertise in managing and optimizing Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance metrics and data analysis. Proficient in leveraging AI-powered tools and strategies to enhance campaign effectiveness and drive growth across multiple markets.
Highest-signal resume keywords   Paid Search Management
Google Ads Expertise
Data Analysis
AI-Powered Tools Utilization
Performance Marketing
ATS Optimization Keywords  Hard Skills   PPC Fundamentals
Campaign Optimization
Keyword Strategy Development
Performance Tracking
Attribution Models
Soft Skills   Detail-Oriented
Ownership Mindset
Curious
Proactive
Ability to Manage Multiple Priorities
Industry Keywords   Performance Marketing
CPL
ROI
Conversions
Cross-Channel Growth
Tools & Technologies   Google Ads
Microsoft Ads
GA4
CRM Systems
AI Search Ads

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