Condiments PTAB Brand Manager
Listed on 2026-01-01
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Management
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager
Unilever is currently hiring for Condiments PTAB Brand Manager!
Function: Marketing
Reports to: Foods Turkey & Arabia GM
Scope: Regional Marketing (PTAB)
Location: Umraniye, İstanbul, Turkey
Terms &
Conditions:
Full Time
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.
At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Find your purpose will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about building brands that consumers love, turning trends into impactful innovations and driving sustainable growth across diverse markets then this role is just for you.
Whatwill your main responsibilities be
- Define and execute the growth strategy for condiments brands within PTAB.
- Own brand P&L performance, ensuring delivery of UVG, GM, and Market Share targets.
- Lead the development of annual brand plans and 12Q innovation funnels for PTAB, aligning with One Foods strategy and global frameworks.
- Track key brand KPIs (penetration, equity, brand power, trial & repeat) and initiate actions to drive continuous improvement.
- Lead the innovation pipeline from concept to launch, including development of new products tailored to local taste and consumer trends. Collaborate closely with R&D teams during the process of new launches.
- Lead business cases for innovation & renovation projects.
- Develop impactful integrated marketing campaigns, creating local assets or localizing global assets and leading 360° media activations.
- Drive Social First Strategy through influencer marketing, content creation and other social-first initiatives.
- Act as the bridge between global brand teams and local markets, ensuring strategic alignment and local relevance.
- Lead regional coordination across markets, ensuring best practice sharing and consistent excellence in execution.
- Have a bachelor’s degree, Masters will be an added advantage.
- Have strong business acumen with high problem-solving skills.
- Be able to strategically influence key stakeholders and business leaders and have desire to work in a fast-paced environment by fostering cross-functional support and learning.
- Be familiar to use syndicated data sources, i.e. Retail Panel, Household Panel.
- Be adept at analyzing and utilizing Consumer/Shopper Insights in building brand strategies/action plans.
- Have strong Market orientation – an outward focus toward the customer/consumer to maximize business results.
- Possess objective analytical power – makes accurate/objective assessments of problems.
- Have entrepreneurial approach to the business, taking ownership and leadership of business opportunities.
- Growth Strategy
- Brand Positioning & Guidance
- Innovating Products
- Creating & Planning Brand Engagement
- Go to Market Operations
- Performance Management
- You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
- You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You…
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