ASI Multimedia Coordinator

(This is not a State/University Position)

SUMMARY
:
Performs skilled multimedia, graphic design, and marketing content creation work, including the development of digital advertising, print materials, graphics, photography, video, and visual communications. Supports ASI and Student Center marketing initiatives by creating audience-focused content that aligns with organizational goals, university guidelines, and brand standards. Duties and responsibilities listed below are not all inclusive and other duties may be assigned.

This position reports directly to the ASI Marketing Supervisor.

• Medical, dental, vision and life insurance (most paid at 100%)
• Pension – CalPERs Retirement
• 12 paid sick days per calendar year
• 16 paid holidays per calendar year
• 10 paid vacation days per calendar year (increases with 3 years of service)
• Educational Assistance Program
• Work with, and mentor students, on a day-to-day basis to enhance students’ lives.

• Directly supervises the ASI Multimedia Student Technicians and Graphic Design Student Assistants by selecting, training, facilitating meetings, and delegating work.
• Conducts performance evaluations, sets area goals, leads, and monitors workflow. Schedules student assistants and provides support during absences.

• Creates and produces graphics, multimedia content, digital advertising, marketing materials, visual presentations, and written, photographic, and video content to support ASI & SC programs, services, events, and initiatives.
• Demonstrates proficiency and technical expertise in photography, videography, photo editing, video editing, and graphic design, including producing high-quality content in event, promotional, and other fast-paced environments.
• Photographs and records ASI & SC programs, events, services, and initiatives using professional photography and video equipment and appropriate techniques related to composition, lighting, audio, framing, and visual storytelling.
• Edits, color-corrects, retouches, and prepares photographs, digital graphics, and other visual materials using Adobe Creative Suite and other applicable professional design and multimedia software.
• Edits and produces video content, including footage selection and sequencing, color correction, audio editing, graphics, titles, transitions, and other post-production elements necessary to create polished final products.
• Produces high-quality, quick-turnaround photo, video, and multimedia content for events, social media, digital communications, campaigns, and other time-sensitive marketing needs, efficiently capturing, editing, finalizing, and delivering content within short deadlines.
• Independently develops original artwork, graphics, layouts, and marketing materials based on established design standards and direction from the supervisor or requesting department.
• Adapts and reformats graphic, photographic, and video content for use across multiple communication platforms and specifications, including social media, websites, digital signage, television displays, email communications, presentations, print materials, and other digital channels, ensuring content is appropriately sized, formatted, optimized, and visually consistent for each platform.
• Manages assigned design and multimedia projects from initial concept through completion, including gathering requirements, establishing project timelines, coordinating revisions, managing competing deadlines, and preparing final materials for production and distribution.
• Receives, evaluates, and prioritizes design, photography, videography, editing, and multimedia requests from internal departments. Exercises independent judgment in managing workload and timelines…