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Graphic Designer II

Job in Tuscaloosa, Tuscaloosa County, Alabama, 35485, USA
Listing for: Southern Shirt (SSCO)
Full Time position
Listed on 2026-01-19
Job specializations:
  • Creative Arts/Media
    Digital Media / Production, Graphic Designer, Creative Design / Digital Art
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Are you ready to dive headfirst into the captivating world of visual storytelling? We're seeking a Graphic Designer to join our marketing team, who's not just passionate about design but also ready to craft immersive digital experiences. If you're a visual virtuoso with a flair for creating eye-catching graphics and a knack for making brands come to life online, this is your chance to shine.

As our Graphic Designer, you'll be the wizard of visual communication, collaborating with our marketing team to bring campaigns to life. Your canvas will be the digital landscape, and your palette will include a mix of eye-popping visuals, captivating infographics, and interactive elements that grab attention and inspire action. Whether it's designing captivating social media content, crafting compelling email campaigns, or bringing our website to life, your creative touch will be the driving force behind our brand's digital presence.

Responsibilities

Visual Storytelling
  • Collaborate closely with our marketing team to design visually stunning assets for various digital marketing campaigns, including social media, email marketing, online advertisements, and physical promotional materials
  • Create compelling graphics, infographics, and multimedia content that effectively convey our brand's message and engage our target audience
Digital Branding
  • Ensure consistent and visually appealing branding across all digital platforms, maintaining our brand identity's integrity
  • Develop and update digital design guidelines to ensure a cohesive online presence
Interactive Elements
  • Craft interactive and user-friendly elements, such as web graphics, landing pages, and multimedia content, to enhance user engagement and conversion rates
  • Stay up-to-date with emerging digital design trends and technologies to keep our online presence fresh and innovative
Digital Catalogs and Marketing Materials
  • Create digital assets for product catalogs, ensuring they are visually appealing and user-friendly
  • Design captivating emails, digital advertising materials, and seasonal product catalogs to promote brand and products
  • Create marketing material for trade shows and other promotional events.
Packaging Design
  • Conceptualize and create packaging designs that enhance our product presentation, aligning with our brand identity
  • Collaborate with packaging suppliers to ensure accurate production and quality control
Catalog Layouts
  • Develop visually appealing and organized layouts for product catalogs, incorporating product images, descriptions, and pricing information
  • Work closely with the marketing team to ensure catalog content meets marketing goals and objectives
Photo Editing for Social Media and Digital Use
  • Enhance, retouch, and resize product and lifestyle images for social media posts and digital marketing materials
  • Ensure that all visuals maintain a high level of quality and consistency across all digital platforms
Website Digital Asset Management
  • Organize and manage digital design resources on our website, ensuring efficient storage, accessibility, and version control
  • Collaborate with cross-functional teams to provide easy access to digital assets for marketing campaigns and web development
Data-Driven Design
  • Collaborate with data analysts to incorporate insights into your designs, optimizing content for maximum impact and user experience
  • Monitor and analyze the performance of digital assets, making data-driven adjustments for improved results
  • Continuously research and stay up-to-date with new creative trends in the industry
Cross-Functional Collaboration
  • Work closely with cross-functional teams to understand project goals, objectives, and target audience preferences
  • Adapt designs based on feedback and insights from various stakeholders
Requirements
  • Bachelor's degree in graphic design or a related field
  • 3+ years of experience in graphic design, with a focus on digital design for marketing materials, preferable in fashion, retail, or consumer product industries.
  • Proven experience as a Graphic Designer, with a strong portfolio showcasing your creative and digital design skills
  • Experience creating emails and using email marketing platforms (such as Klaviyo, Mailchimp, etc)
  • Experience with managing digital assets on website platforms such as Shopify.
  • Strong knowledge of Adobe Creative Suite, specifically Photoshop, Illustrator, and In Design
  • Understanding of design principles including layout, typography, and color theory
  • Familiarity with web design tools and platforms (e.g., Shopify, Word Press, Wix) and basic HTML/CSS knowledge
  • Proficiency with photo editing and adapting visual aesthetic of images to fit brand, usage, campaign, and audience.
  • Excellent communication and collaboration skills
  • Ability to work under pressure and meet tight deadlines
  • Proactive problem-solving skills
  • Passion for design, creativity, and innovation
Bonus Points for
  • Photography, allowing you to contribute to the creation of original visual content
  • Experience in motion graphics, adding dynamic elements to your digital designs
  • Video…
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