Marketing and Communications Manager

The purpose of this classification is to oversee and coordinate work functions associated with public and media relations, marketing, design, community engagements and digital and online communications such as the city’s websites and social media platforms.

The following duties are normal for this classification. The omission of specific duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned. Specific duties listed may not be required for all positions within this classification but are determined by the normal requirements for the particular position.

Oversees the planning, organizing and implementation of strategic initiatives and marketing and advertising efforts targeted to generate awareness of the City of Tuscaloosa's programs and activities.

Supervises, directs and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining and completing employee performance appraisals.

Manages the media relations, public relations, and marketing and advertising for city programs, events, and projects.;

Monitors the presentation of a consistent visual image on the city's digital and print assets.

Develops public awareness campaigns to promote the City of Tuscaloosa as a great place to live, work and play while cultivating media and public participation.

Creates and maintains positive public relations; responds to calls from the public concerning problems, complaints, or emergency situations; directs questions/problems to appropriate area; resolves complaints and/or issues as necessary.

Oversees the development and design of communication materials,

Serves as a social media manager for multiple City of Tuscaloosa accounts; works with all departments to prepare and post to social media feeds; builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and target audience identification. Serves as an administrator and monitors social media pages; makes posts and replies as necessary; moderates page activity.

Continuously improves community engagement, social media reach and performance by capturing and analyzing appropriate data/metrics, insights and best practices, and then acting on the information.

Supports the relationship between the city and the general public by demonstrating courteous and cooperative behavior when interacting with visitors and city staff; maintains confidentiality of work.

Oversees research, writing and editing press materials, and media alerts; promotes proper use of language; ensures the regular distribution of feature stories to media.

Develops plans and oversees execution of marketing and advertising for programs and events; oversees development of ad campaigns and other promotional materials as needed to market or promote programs or events; works with local media channels to secure advertising and/or placement for programs and events.

Serves as spokesperson for the City of Tuscaloosa, at meetings, special events, and media functions in absence of the Executive Director of Strategic Communications.

Manages City relationship with broadcast, print and radio advertising channels including contracts and trade agreements; manages City advertising budget.

Oversees content creation through various platforms including digital, audio and video creation.

Participates in day, evening, and weekend community events and activities.

Provides updates for web content on City websites; coordinates with City webmaster to update sites.

Coordinates with consultants and other agencies regarding marketing, advertising, communication and outreach efforts.

Rotates into Public Information Officer role when Incident Command is activated, as directed by the Executive Director of Strategic Communications.

Must…