Move-In Coordinator​/Sales Counselor

3107 Timberlake Road
Vestavia Hills, AL35243

200 George Hall Lane
Tuscaloosa, AL 35406

Salary: 45,000. USD / YEAR

The Crossings at North River | Tuscaloosa, AL | Full-Time

Salary: $45,000-$50,000 per year + Monthly Bonus Opportunities

The Crossings at North River is a premier senior living community dedicated to creating a welcoming, warm environment for the residents who call our community home. We offer competitive pay, a comprehensive benefits package, and a supportive team culture. If you are passionate about helping seniors and their families while building relationships in the community, we would love to hear from you.

The Move-In Coordinator / Sales Counselor plays a key role in helping prospective residents and their families navigate the transition into senior living. This position combines sales, marketing, customer service, and move-in coordination responsibilities to support occupancy growth while ensuring an exceptional experience for every new resident.

• Base Salary: $45,000-$50,000 annually (based on experience)
• Monthly bonus opportunities based on move-ins and occupancy goals
• Additional incentives tied to sales performance and community success

• Conduct tours and presentations for prospective residents and families.
• Guide prospects and families through the move-in process from initial inquiry to move-in day.
• Follow up on leads through phone calls, emails, and personal visits.
• Maintain accurate lead information within the community's CRM system.
• Coordinate move-in logistics with residents, families, and community departments to ensure a smooth transition.
• Build relationships with hospitals, rehabilitation centers, physicians, social workers, and other referral sources.
• Participate in community outreach, networking events, and local organizations to increase awareness of the community.
• Assist with marketing initiatives, advertising campaigns, newsletters, and public relations efforts.
• Meet established sales, move-in, and occupancy goals.
• Track sales activity and provide regular reports on lead conversion and occupancy trends.
• Collaborate with community leadership and department managers to create a positive resident experience.
• Maintain a professional, positive, and customer-focused approach at all times.
• Attend required meetings, training sessions, and continuing education opportunities.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Minimum of two (2) years of sales, marketing, customer service, admissions, or business development experience required.
• Senior living, healthcare, hospitality, leasing, or relationship-based sales experience preferred.
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities while maintaining exceptional customer service.
• Valid driver's license, reliable transportation, and current auto insurance required.
• Proficiency with Microsoft Office and CRM software preferred.
• Medical, Dental, and Vision Insurance
• Life Insurance
• Paid Time Off (PTO)
• Holiday Pay
• Employee Assistance Program
• Career Growth and Advancement Opportunities

Join our team and help seniors and their families find the right place to call home while building a rewarding career in senior living.

The Crossings at North River is an Equal Opportunity Employer. All offers of employment are contingent upon successful completion of a background check, drug screening, physical examination, reference verification, and proof of employment eligibility.

Equal Opportunity Employer, including disabled and veterans.