Senior Product Marketing Manager

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

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The Opportunity:

We are looking for a highly motivated Senior Product Marketing Manager to join our organization. As a Senior Product Marketing Manager, you will be responsible for driving the product strategy for one of our brands/regions. The ideal candidate will successfully deliver products for their brand/region while working cross functionally to ensure successful launches with the Regional BU, GTM, and Sales teams.

Attention to detail and an eye for quality and the ability to grasp and translate technical capabilities into digestible communication is crucial. In your role as Senior Product Marketing Manager, you will be the regional expert in the consumer journey: why they buy, how they buy, and their buying criteria. You will be responsible for the development of a regional product roadmap, P&L management, product launches, retail packaging, messaging, market research, and monitor competitive activity.

You will also be involved in post-production activities such as supporting GTM planning, campaigns, sales meetings, etc. You will seamlessly flow between high-level strategic planning and day-to-day project execution.

To be successful, you will need to have excellent communication skills, a strong understanding of the consumer market and you must be comfortable presenting to all levels of business management, including internal and external customers. A strong desire to win and the ability to move fast are critical skills.

• Own the product roadmap including all New Product Development (NPD), product transitions and end-of-life. You will own the full product lifecycle from Ideation, through development and production, all the way to end of life.
• Own the definition of target consumers and personas, product specifications, key features, and competitive roadmaps/analyses.
• Own product revenue projections, product margins, and profitability.
• Partner with the consumer insights team to identify key consumer needs, trends, and other research objectives.
• Partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches.
• Build product messaging and unique selling points that sets new products apart from competitors.
• Industry and technical subject matter expertise in the brand, product category, or market.
• Partner with Regional sales to define launch channels while maximizing revenue.
• Analyze sales data and channel information and create plans to improve product line sales.
• Recommend and implement pricing actions to drive the sales and profitability targets.
• Partner with Regional Sales and BU teams to ensure all teams are knowledgeable on upcoming product launches and offer technical expertise and marketing materials to enable them to sell the product and close the deal with potential accounts.
• Partner with Regional Sales and Demand teams to estimate initial forecasts and support launch needs.

• Bachelor’s degree in Marketing, Business, or equivalent experience (MBA is a plus)
• At least 5+ years of total experience in consumer electronics, consumer goods, industry or similar.
• Background in B2C
• Excellent analytical skills with close attention to detail and accuracy.
• Self-starter with the grit needed to ask…