Sr. Media Manager

Overview

Sr. Performance Media Manager at New American Funding. Own and grow a performance-driven acquisition channel, focusing on lead generation through external partners. Scalable volume, efficient high-spend budgets, optimize CAC, ROAS, payback.

• Lead planning, execution, optimization of performance-driven acquisition programs across partner-led channels.
• Analyze spend efficiency, conversion performance, and customer value to optimize against CAC, ROAS, payback.
• Own and grow the assigned acquisition channel with full responsibility for performance across external partners.
• Identify, onboard, and scale new acquisition partners while strengthening existing partner relationships.
• Leverage email-based acquisition as part of broader channel strategy.
• Plan, execute, evaluate structured experiments to improve lead quality, conversion efficiency.
• Own forecasting, budget pacing, and performance reporting for high-spend acquisition programs.
• Partner with internal teams to develop and optimize landing experiences and acquisition funnels.
• Monitor end-to-end performance from lead intake through downstream outcomes.
• Provide strategic guidance on scaling, optimizing, sun setting partners and programs.
• Serve as primary point of contact for agency and vendor partners, driving accountability and transparency.

• Minimum 7 years of experience in performance-driven digital acquisition.
• Proven experience managing and scaling high-spend acquisition budgets with accountability to CAC, ROAS, payback.
• Experience sourcing, onboarding, managing, and growing external acquisition partners.
• Strong understanding of performance economics, attribution, end-to-end funnel optimization.
• Experience planning, executing, and analyzing structured experiments to improve lead quality and conversion efficiency.
• Experience working with CRO platforms (Optimizely, Google Experiment, VWO).
• Solid working knowledge of web analytics and performance measurement tools.
• Strong analytical skills with ability to translate performance data into actionable insights.
• Ability to collaborate cross-functionally with internal teams and external partners.
• Highly organized, self-directed, comfortable operating in fast-paced, results-oriented environment.
• For remote employees: reliable high-speed internet connection (recommended 100mb download or ability to connect via ethernet).

Must be able to verify identity and employment eligibility to work in the U.S.

[EOE/M/F/D/V. Drug-free workplace.]