Sr. Manager, Digital Marketing

We are seeking a dynamic, analytical, and results-oriented Senior Manager of Digital Marketing to lead and evolve our digital marketing initiatives. This is a high-impact leadership role for a strategic thinker with a deep understanding of the digital media landscape and a passion for driving performance at scale.

In this role, you’ll own the end-to-end digital strategy, mentor and grow a high-performing team, and partner closely with cross-functional stakeholders to ensure every digital touchpoint supports business objectives and delivers a best-in-class customer journey.

• Develop and execute a holistic, end-to-end digital marketing strategy across SEO, SEM, email, social media, display advertising, content, and mobile marketing to drive measurable business outcomes
• Ensure digital initiatives align with overarching business goals, brand standards, and customer lifecycle strategies

• Lead the planning, execution, and continuous optimization of all digital marketing campaigns
• Maximize ROI and key performance indicators through data-driven decision-making and ongoing performance refinement

• Leverage advanced analytics platforms (e.g., Google Analytics 4, Adobe Analytics, CRM systems) to analyze complex performance data
• Translate insights into clear, actionable recommendations and present findings to senior leadership to inform strategic direction
• Manage, mentor, and inspire a team of digital marketing professionals and external agency partners
• Foster a culture of continuous improvement, innovation, collaboration, and professional development

• Develop, manage, and optimize digital marketing budgets to ensure efficient allocation of resources and achievement of performance targets

• Partner closely with sales, product marketing, creative, and IT teams to deliver cohesive messaging, integrated storytelling, and a seamless customer experience across channels

• Stay at the forefront of digital marketing trends, tools, and emerging technologies (including AI and automation)
• Identify new opportunities for growth and innovation to keep the organization competitive in an evolving digital landscape

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of marketing experience, with at least 5 years in a leadership or managerial role within digital marketing

• Full-funnel digital marketing strategy and execution, from awareness through retention
• Performance marketing across paid search, paid social, display, and retail media
• Web and campaign analytics using GA4 and marketing dashboards (ROAS, CAC, LTV)
• Experience with customer data platforms (CDP), CRM systems, and audience segmentation
• Marketing automation and lifecycle marketing programs (email, nurture, retention)
• A/B testing, experimentation, and conversion rate optimization (CRO)
• Budget forecasting, media planning, and performance optimization
• Hands‑on experience with paid media platforms such as Google Ads, Meta, Amazon Ads, or similar
• Campaign reporting, attribution modeling, and insights generation
• Preferred experience collaborating with cross‑functional teams based in China, including working across time zones and cultural contexts
• Exceptional written, verbal, and presentation skills
• Strong analytical, problem‑solving, and project management capabilities
• Proven ability to build relationships, influence stakeholders, and lead in a fast‑paced environment
• Creative, innovative thinker with a data‑driven mindset

This role is ideal for a seasoned digital marketing leader who enjoys building teams, driving performance, and shaping strategy while staying ahead of industry innovation.

Seniority level:
Director

Employment type:

Full‑time

Job function:
Marketing

Industries:
Retail Appliances, Electrical, and Electronic Equipment