Sr. Manager of Social Marketing

VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways.

VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

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As the driving force behind brand communication, the Sr. Manager of Social Marketing is responsible for enhancing brand awareness, shaping brand identity, and fostering user engagement and loyalty through social media. This role not only develops and executes content strategies but also ensures that brand values are effectively conveyed and resonate with the audience across social platforms.

• Develop and implement social media strategies across platforms such as Instagram, Tik Tok, Facebook, Twitter, Linked In, and You Tube to enhance brand awareness and engagement.
• Align social media plans with market trends, brand positioning, and business objectives, creating annual, quarterly, and monthly content strategies.
• Monitor and optimize platform growth strategies, focusing on audience growth, engagement rates, and conversion performance.
• Lead and manage the social media operations team, ensuring task allocation and efficient execution.
• Mentor and develop team members, enhancing their skills in content creation, data analysis, and social media marketing.
• Collaborate with marketing, product, sales channel, and other marketing function teams to ensure social media aligns with overall business goals.

• Oversee the planning, creation, publishing, and optimization of social media content (including graphics, videos, and live streaming) to ensure brand consistency and market relevance.
• Identify and leverage social media trends to create engaging and viral content.
• Develop and manage influencer marketing strategies, collaborating with KOLs/KOCs to increase brand visibility.

• Track and analyze social media performance metrics, including audience behavior, engagement levels, and campaign effectiveness, and suggest data-driven improvements.
• Prepare regular reports on social media performance and provide insights for strategic adjustments.
• Conduct competitor analysis and market research to stay ahead of industry trends and optimize strategies.

• Bachelor’s degree or higher in Marketing, Communications, Media, Advertising, Public Relations, E-commerce, or related fields.
• 8+ years of experience in social media operations, with at least 2+ years in a leadership or management role.
• Proven ability to build, manage, and mentor high-performing social media teams in a fast-paced, dynamic environment.
• Strong understanding of the U.S. market and social media culture; experience in international brand social media operations is a plus.

• At least 2 years of experience in managing a social media team, with strong leadership, motivation, and team development skills.
• Ability to set clear goals and KPIs, provide regular…