Director of Growth Marketing; Levoit & Cosori

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a Cosori air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

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The Director of Growth Marketing owns how Levoit acquires, educates, converts, and retains customers across all channels. This leader will build and scale the growth engine responsible for driving profitable customer acquisition, accelerating category penetration, increasing household adoption, and maximizing customer lifetime value.

The role sits at the intersection of performance marketing, creative strategy, e‑commerce, conversion optimization, and lifecycle marketing. You will be responsible for translating consumer insights into scalable growth strategies that drive demand across DTC, Amazon, and retail-supported channels.

This is both a strategic leadership role and a hands‑on builder role, requiring equal strength in growth strategy, organizational leadership, and operational execution.

• Own Levoit’s end-to-end growth strategy, driving customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels.
• Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives.
• Allocate marketing investment based on incremental business impact and profitable growth opportunities.
• Develop and execute a robust experimentation roadmap spanning audiences, creative, offers, landing pages, and customer journeys.
• Build a culture of data‑driven decision‑making, accountability, and continuous optimization to accelerate growth and improve marketing efficiency.

• Lead Levoit’s performance marketing and creative strategy, ensuring acquisition efforts drive both short‑term revenue growth and long‑term brand equity.
• Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop high‑performing campaigns that drive awareness, consideration, and conversion.
• Establish scalable frameworks for audience, messaging, and creative testing across the customer journey.
• Translate consumer insights, category education opportunities, and behavioral data into compelling messaging that addresses customer needs and purchase barriers.
• Ensure performance creative effectively balances brand storytelling, product differentiation, and conversion objectives.
• Oversee agency and in‑house resources across Meta, Google, You Tube, Amazon Advertising, Tik Tok, CTV, affiliate, influencer, and emerging channels.
• Establish measurement and attribution frameworks that enable effective budget allocation and clear visibility into incremental business impact.

• Own Levoit's digital commerce growth strategy, driving continuous improvements in website performance, conversion rates, customer experience, and revenue efficiency.
• Lead cross‑functional efforts…