Director, Marketing Services and Operations

The Director, Marketing Services and Operations leads Zymo Research's multidisciplinary internal marketing-services function and owns the development and governance of the company's enterprise brand strategy as well as the strategy, management, and performance of the company website. The role connects brand, website, and commercial priorities to coordinated, high-quality execution across creative and graphic design, video, email and marketing automation, paid and digital channels, and marketing project management.

This leader is responsible for brand strategy and stewardship, the website roadmap and governance, and the department's people, operating model, capacity, budget, quality standards, technology, vendors, delivery performance, and channel optimization. The Director partners with Commercialization Managers, Segment Marketing Managers, Commercial and Innovation Strategists, Sales, Business Development, Distribution and Channel Management, R&D, IT, and other internal teams to turn clear strategies and briefs into measurable work.

The successful candidate will operate as the general manager of an internal agency. The role requires broad marketing judgment, strong people leadership, disciplined prioritization, and the ability to improve speed and quality without creating unnecessary process.

Join us in making a meaningful impact!

Essential Duties and Responsibilities

• Lead, coach, and develop a multidisciplinary team spanning creative design, web, video, marketing automation, digital channel execution, and project management.
• Define team structure, roles, performance expectations, development plans, succession needs, and hiring priorities.
• Create an accountable and service-oriented culture that values quality, responsiveness, clear ownership, and constructive challenge.
• Set standards for managers and specialists while allowing functional experts appropriate authority within their disciplines.

• Lead the development of a company wide brand strategy that defines how Zymo Research should be understood and differentiated by customers, partners, employees, and other priority audiences.
• Assess the current brand through customer and stakeholder research, competitive analysis, existing-asset review, and evaluation of brand awareness, perception, consistency, and relevance.
• Define or refine the brand purpose, promise, positioning, architecture, personality, narrative, and core messaging framework in alignment with corporate and commercial strategy.
• Translate the approved brand strategy into practical verbal, visual, digital, and customer-experience standards that can be applied consistently across products, segments, regions, and channels.
• Develop the implementation roadmap, governance model, training, tools, templates, and approval processes required to embed the brand across the organization.
• Establish brand-health measures and a repeatable process for monitoring awareness, perception, preference, consistency, and adoption; recommend changes based on evidence.
• Manage brand research, naming, identity, and implementation partners as needed while maintaining internal ownership of the strategy and decisions.
• Balance global brand consistency with legitimate market, channel, regulatory, and cultural requirements.

• Own the strategy, roadmap, governance, and overall performance of the company website as Zymo Research's primary digital destination for customers and partners.
• Translate brand strategy, commercial priorities, and customer needs into clear information architecture, navigation, user experiences, content requirements, and conversion journeys.
• Lead day-to-day website management and release planning, including request intake, backlog…