Digital Experience Manager

Department:
Digital Marketing Team, part of the wider Marketing Team

Contract Type:
Full-Time, Permanent role

Reports to:
Digital Marketing Team Lead

Reporting into the Digital Marketing Team Lead, the Digital Experience Manager is responsible for executing and optimising the end‑to‑end user experience across our websites, to support the overarching digital marketing strategy.

This is a hands‑on role suited to an senior digital marketing executive looking to take a step up, or junior manager looking to refine their experience in a user‑centric, data‑driven environment.

• Lyvera Group website
  :
  Manage content on the Lyvera Group website, working with a wide range of stakeholders and agency partners to deliver on‑brand and accurate content that supports business priorities.
• User journeys
  :
  Own and continuously improve B2C and B2B user journeys based on behavioural insight across our digital marketing platforms, including websites and booking systems, from a UX, journey and conversion perspective.
• Website personalisation
  :
  Deliver and optimise the website personalisation plan, improving engagement across the customer lifecycle. Ensure the programme delivers against KPIs and our digital brand strategy.
• CRO
  :
  Roll out a measurable CRO programme on our website, utilising multivariate testing and experimentation, to deliver commercial value.
• Reporting
  :
  Prepare regular web behaviour reports, incorporating insights from our suite of measurement and analytics tools including CRM, GA4, Hotjar and VWO. Make monthly recommendations for improvement.
• Customer‑first mindset
  :
  Support the website development roadmap by representing impact of any projects to customer value, UX and CRO.
• Best‑practice
  :
  Identify digital trends, emerging technologies, and competitive insights to guide future improvements.

• Experience in a digital marketing or CRO role, directly involved in managing and optimising website journeys (Sitecore CMS experience desirable).
• Good knowledge of measurement and analytics platforms such as GA4, Looker Studio, Hotjar and CRM (Microsoft Dynamics preferred).
• Understanding of UX, CRO and experimentation best practice desirable.
• A curious customer‑first mindset with a commercial lens.
• Confident communicator, with experience balancing commercial, brand, technical and customer needs.
• Experience of making data‑driven decisions.

• 25 days of holiday plus bank holidays and birthday off
• Holiday buy‑back scheme to purchase up to 10 additional days of annual leave.
• Up to 6% company contribution to your pension
• Access to Medicash single + 4 Dependants
• Enhanced maternity pay: 90% of base salary for 21 weeks
• Enhanced paternity pay: 6 weeks at full pay
• Access to the Perks at Work platform with thousands of discounts
• Opportunities for learning, development, and growth within Gullivers and the wider Compass Group
• Relaxed dress code - dress for your day
• Flexible working hours to manage your schedule
• Free on‑site parking
• Opportunity to financially benefit from the Marketing Team bonus scheme

At Keith Prowse, we’re proud to foster a workplace that values diversity and promotes inclusion. We believe our differences are our greatest strengths, fuelling creativity, innovation, and success.

Our team’s diverse backgrounds and perspectives enrich our work, and we’re committed to providing equal opportunities and ensuring all voices are heard. We welcome candidates from all walks of life to join us in creating a supportive and equitable environment where everyone can excel and collaborate.

Join us in our mission to build a more diverse and inclusive world, working alongside some of the UK’s most innovative and beloved brands. Together, we can achieve anything.