Senior Marketing Executive Aesthetics

The Opportunity:

Are you a dynamic marketing professional with around 3 years of marketing experience looking to make a significant impact? Easyfairs has an exciting opportunity for a Senior Marketing Executive to spearhead visitor and exhibitor promotions within our award-winning Aesthetics team. This role is ideal for a marketing executive looking to progress to the next level in their career.

Aesthetics, ACE, the Aesthetics Journal, The Aesthetics Awards and CCR as part of Easyfairs, is a media and event portfolio servicing the medical aesthetics industry. This exciting market is growing rapidly, and our corporate customers include pharmaceutical producers of injectable products, as well as skincare companies and laser device manufacturers. Aesthetics encompasses a monthly print journal, a strong online and social presence, and three annual events: the glamorous Aesthetics Awards ceremony, two leading conferences and exhibitions – ACE and CCR, and a recently launched Aesthetics Membership.

The main focus of this role is to implement our marketing campaign and deliverables for CCR and the Aesthetics Awards, including the development of relationships with exhibitors, media partners & judges, meeting targets, utilising the full marketing mix, developing content and features, and executing our full marketing campaign. In addition, the Senior Marketing Executive will also offer some support with the ACE and Aesthetics Journal campaigns.

Reporting to the Senior Marketing Manager, the Senior Marketing Executive will work closely with the team and will be responsible for the execution of multiple marketing plans, as well as having an integral role in the smooth running of the event onsite. Experience in the full event marketing mix is required; however equally important is the drive and energy to succeed in a fast-growing company.

• Execute comprehensive marketing strategies for CCR and The Aesthetics Awards
• Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
• Flexibility to work across multiple events across the year, adapting to different strategies, brand guidelines, and event needs.

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
• Delivering that collateral through the full mix of channels – print and digital media, email, social and more – with intelligently-managed segmented activity.
• Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience
• Collaborate with external agencies and freelancers as needed to produce high-quality creative content

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
  
  Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
• Reporting and analysis post-event.

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
• Being the main point of contact and lead on exhibitor-to-visitor marketing tools

• Playing a key role to ensure the smooth running of the event onsite
• Attend external events, such as competitor and partner events.

• You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to reach targets and succeed in…