Senior Events Marketing Manager, Wonderly

Overview

Job Title:

Senior Events Marketing Manager

Brand:
Wonderly

Reporting To:
Digital Strategy Director

Location:

Twickenham

Hybrid: 3 days in the office

Employment:
Full time - permanent

Salary Range: £47,000 - £50,000

Working within Wonderly

We are Wonderly, an award-winning progressive content, event and marketing agency and part of the Haymarket Media Group. We work with ambitious brands to deliver engaging products and portfolios across print, digital and live events. Our clients include:
Volkswagen Group UK, Kew Gardens, The FA, Royal College of General Practitioners and the CIPD to name a few.

As part of the Haymarket Media Group we have all the benefits of an independent agency but with none of the downsides. Our culture is inclusive and collaborative and reflects the diverse bunch of brilliant people that work here. We’re about creating a stimulating and engaging environment that brings the best out of everyone... and having a bit of fun along the way.

Lastly, and by no means least, because we’re a small agency, everyone gets the chance to make a big impact.

The Role

We have an exciting opportunity within our events marketing team derly delivers large scale events and conferences on behalf of our clients, who are leading Associations. The Senior Events Marketing Manager will be responsible for shaping and delivering robust marketing plans and objectives, which are based around the strategies devised for a portfolio of conference and exhibition style events.

• Shape and deliver robust strategic marketing plans focusing on; driving bookings/registrations, generating commercial leads to supporting customer adoption and conversion, and improving customer advocacy for the events and the client’s wider brand
• Support delegate modelling, pricing strategy and yield management for the allocated event portfolios to ensure revenue targets are met
• Accountable for achieving registrations and delegate revenue targets for the allocated portfolios of events
• Overseeing the effective delivery of the marketing plans, supporting and mentoring marketing managers to ensure timely delivery against deadlines and relevant client approvals
• Find innovative ways to deliver against the marketing plans, strategies and KPIs, whilst being able to flex your plan in response to the evolving market conditions and client requirements
• Work collaboratively with the wider event team and key client stakeholders, showing adaptability and great communication skills
• Support a transition to high-value marketing approach working with peers, relevant internal teams and client stakeholders to build and deliver a data-informed, brand, content and proposition led model
• In line with our clients’ brands, develop and implement event-specific branding guidelines and become the brand guardian for the events
• Lead on design brief and overseeing work with internal and external designers based on the needs of the events and related marketing campaigns
• Lead on client reporting, planning, internal communications and the development of a high performing event marketing team
• Develop and maintain a high level of sector specific knowledge – evaluating customer research, market conditions, competitor data to provide insights, produce effective and engaging marketing plans to meet overall strategic objectives
• Understand the event’s customer base, identify segments and develop data and 365 communication strategies around this
• Account management support with key suppliers, partners and our clients, to deliver on time strategic, customer‑centric, marketing and communication event plans
• Identifying potential strategic partners, helping to build relationships, negotiate contra deals, delivering the activity and reporting on results

Key Relationships

Works closely with the Digital Strategy Director and Commercial, Content and Partnerships teams to build effective working relationships, share knowledge, provide support and contribute to the successful delivery of business objectives.

• Strategic understanding - able to think about the needs from their role in the wider…