Senior Marketing Manager

Overview

Job Title:

Senior Marketing Manager

Brand:
Marketing

Reporting To:
Group Marketing Manager

Location:

Twickenham, Greater London

Hybrid: 3 days in the office, 2 days working remotely

Employment:
Permanent, Full-Time

Salary Range: £46,000 - £50,000 per annum

Working within Haymarket (Live Events)

Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands. Bringing together professional communities through high-quality live experiences, the team plays an important role in strengthening audience engagement, supporting commercial growth and enhancing the reputation of Haymarket's brands.

Working as part of the wider marketing function, the Senior Marketing Manager provides strategic leadership across an assigned portfolio of live events, developing and delivering integrated marketing strategies that drive audience engagement, delegate registrations, award entries and commercial performance across brands including Campaign, PR Week, Third Sector, Windpower and Planning. The role works closely with the Marketing Director and wider senior stakeholders, as well as cross‑functional teams including Events, Commercial, Editorial, Design and Data, to shape marketing strategy, identify opportunities for growth and ensure campaigns deliver against agreed audience and commercial objectives.

• The Senior Marketing Manager will provide strategic leadership across an assigned portfolio of live events, ensuring marketing plans are aligned to audience, brand and commercial objectives.
• The role will oversee the development, delivery and optimisation of integrated marketing strategies, using data, audience insight and market trends to drive performance and identify opportunities for growth.
• Working closely with senior Commercial and Events stakeholders, the Senior Marketing Manager will ensure marketing activity supports audience acquisition, revenue generation and the wider commercial performance of the portfolio.
• The role will provide direction, coaching and support to Marketing Managers, Senior Marketing Executives and Marketing Executives, helping to build capability and ensure consistent standards across the team.
• As with all event-focused roles, occasional evening attendance will be required to support the delivery of live events.

Key Responsibilities

• Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards and forums.
• Set clear marketing objectives, priorities and KPIs, ensuring activity is aligned with wider business and commercial goals.
• Provide strategic oversight of multi‑channel campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
• Review campaign performance and audience insight, identifying trends, risks and opportunities and translating these into actionable recommendations.
• Work closely with senior Commercial stakeholders to develop marketing approaches that support delegate acquisition, sponsorship, partnerships and revenue objectives.
• Oversee marketing budgets across the assigned portfolio, ensuring resources are allocated effectively and activity delivers value against agreed objectives.
• Ensure effective use of customer data, audience segmentation and CRM capabilities to support targeted and measurable marketing activity.
• Provide strategic oversight of event websites, landing pages and digital customer journeys, ensuring they support audience engagement and conversion.
• Identify and implement new marketing approaches, channels and opportunities to improve audience engagement, campaign performance and…