Customer Marketing Manager; FTC)

A little bit about Lindt We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 700 team members in the UK across our Head Office, Retail, and Field Sales divisions.

We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY. We’re also proud of being one of the few bean-to-bar chocolate makers in the world, where we control every step of our chocolate production.

Customer Marketing Manager (12 month FTC)

As Customer Marketing Manager, you will be joining the Customer Marketing team which sits in the Category & Commercial Strategy function. Our team purpose is to focus our understanding on how consumers (and customers) behave as shoppers and creating conversion strategies to influence their purchasing decisions at the final moment of choice. We do this by being unmissable in all buying occasions and deploying conversion tactics that activates purchase triggers and overcomes purchase barriers.

In your role, you will specifically execute these strategies within the Impulse and Convenience Channel – focussing on Wholesale, Symbols & Convenenience, High Street and Travel whilst supporting the broader team with reporting, tracking and administrative requests.

Planning and executing Lindt brand activation in key customers to drive incremental, unmissable, equity building visibility & conversion to sales. Plans must be aligned our Commercial Strategy, Perfect Store objectives and the Category Vision.

optimise point of sale materials, product placements and digital brand advertising efforts to enhance the shopping experience and drive sales in customers

activate customer promotions, partnerships, product sampling and other incentives to encourage purchases and drive conversion at the point of sale

ensure plans are based on insights into what influences purchasing decisions for both customers and shoppers in the broad channel of Convenience

work closely with key customers and agencies to develop joint customer/shopper marketing initiatives that benefit both parties

responsible for measuring the effectiveness of campaigns and initiatives through metrics such as sales lift, return on investment (ROI), and shopper conversion.

This role is based in Richmond from 2026 (Hybrid Working: in the office 60% and WFH 40%) Level 2

• Lead the best possible execution of current year plans:
  As part of the cross functional customer/account team, you will work with commercial & category teams, and shopper marketing agency to lead the planning, execution and evaluation of all brand activities in specified customers/channels to agreed budget, timings and targets
• Responsible for the development of temporary and/or permanent Point of Sale (POS) to enhance brand equity along the shopper path to purchase whilst meeting customer requirements. This also includes working with the Display Manager to deliver creative designs for pre-filled and flatpack display units that maximise Lindt visibility within retailer guidelines
• Responsible for tracking, maintaining and organising of all Customer Marketing inventory, including materials, kit and equipment required for the execution of retailer head office engagement events, trade shows and in-store sampling campaigns
• Presentation of activation plans to…