Director - eCommerce & Digital Marketing

Director - eCommerce & Digital Marketing page is loaded## Director - eCommerce & Digital Marketinglocations:
Tyler,TX - 1600 WSW Loop 323time type:
Full time posted on:
Posted Todayjob requisition :
JR3109

At Brookshire Grocery Company (BGC), we’re not just about business—we’re about building a community where you can thrive. Based in Tyler, Texas, BGC is home to five unique banners—Brookshire's Grocery Company, Super 1 Foods, Spring Market, Fresh by Brookshire's, and Reasor's—operating over 215 + stores across Texas, Louisiana, Arkansas, and Oklahoma.
We’re all about creating a workplace where you can thrive. At BGC, you matter, your contributions are celebrated, and your future is unlimited. Whether you're launching your career or ready to level up, you’ll find a supportive team, endless growth opportunities, and a chance to make an impact.
Here’s what sets us apart:
* ** Wellness that works for you:
** Comprehensive medical, vision, dental, and prescription coverage.
* ** Flexibility and freedom:
** Paid time off to relax, recharge, and enjoy life.
* ** Ownership that empowers:
** 401(k) plan to help you build a solid future that the Company contributes to.
* ** Savings for your lifestyle:
** Exclusive employee discounts on the things you need most.
* ** Investing in your dreams:
** Scholarships and educational support to fuel your growth.
* ** Adventure awaits:
** Access to a 205-acre outdoor recreation area for unwinding, connecting, and having fun.

When you join BGC, you’re not just starting a job—you’re becoming part of something bigger. We’re here to support your goals, inspire your journey, and celebrate your wins.
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* Job Summary:

** Manages Brookshire’s Grocery Company’s digital transformation across eCommerce, digital marketing, and customer call in center. Oversees the strategic execution of online sales growth, digital brand presence, and customer service excellence through the “We Are Listening” call center. Ensures a seamless, personalized, and data-driven customer journey across all digital touchpoints while fostering innovation and operational efficiency.
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* Essential Duties and Responsibilities:

*** Leads the development and execution of digital commerce and customer experience strategy aligned with corporate objectives, leveraging emerging trends and technologies to drive growth.
* Integrates omnichannel platforms to deliver a seamless, unified shopping experience across online and in-store.
* Oversees and optimizes the performance, security, and scalability of eCommerce platforms, ensuring seamless functionality across apps, desktop and mobile in conjunction with IT, external vendors and other departments
* Drives ecommerce best practices for speed, navigation, personalization, and conversion.
* Leads the development of metrics enabling data-driven digital marketing initiatives across SEO, SEM, paid media (search, social, display, streaming), and social activation to drive acquisition, retention, and lifetime value.
* Aligns campaigns with merchandising and promotional calendars to maximize impact and ROI.
* Collaborates with merchandising teams to ensure accurate product content including but not limited to listings, pricing, and promo strategies online.
* Optimizes product taxonomy, categorization, and search functionality to improve discoverability and upselling.
* Collaborates with store operations to streamline order processing, improve inventory visibility, and implement recognition programs to boost curbside/eCommerce performance and customer satisfaction.
* Elevates in-store experience through way finding, digital signage, deep links, and app integrations to drive engagement and convenience.
* Collaborates with third-party vendors (e.g., Instacart, Door Dash and others) to drive sales, align promotions, and enhance efficiency and performance across delivery channels.
* Oversees the “We Are Listening” call center to deliver exceptional service and rapid issue resolution, leveraging advanced analytics and feedback loops to boost customer satisfaction.
* Integrates call center insights into digital and operational strategies to enhance the overall customer experiences
* Analyzes KPIs and leverage A/B…