Digital Performance Analyst - Kltv

DIGITAL PERFORMANCE ANALYST – KLTV

Tyler, TX

Gray Media – a leading multimedia company headquartered in Atlanta, Georgia, and a national owner of top‑rated local television stations and digital assets, is seeking a dedicated Digital Performance Analyst for its flagship station KLTV (ABC) in the Tyler/Longview market.

The Digital Performance Analyst is a critical member of the Sales team responsible for translating complex digital concepts into actionable, business‑focused value. The role requires strategic insight across digital products and platforms (Google Ads, Meta, GA4, Wide Orbit, OMS) and the ability to provide clear ROI and attribution reporting to client‑facing teams.

• Act as a subject matter expert on KLTV's digital suite of products, platforms, and attribution tools.
• Provide client‑facing teams with strategic guidance, talking points, and best practices to address evolving client needs.
• Translate technical product features and performance data into clear, business‑focused value propositions.
• Deliver reporting and attribution insights that connect digital activity to ROI and measurable results.
• Stay current on digital trends and tools to provide client‑facing teams with the latest industry information.
• Support platform access, campaign tracking, and implementation where technical expertise is required.

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital media, digital marketing strategy, or client solutions.
• Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools and digital platforms such as Google Ads, DSPs, Meta Ads Manager, etc.
• Strong communication skills, with the ability to translate technical and operational information into clear, client‑ready insights.
• Skilled at bridging technical detail to business context to help teams position solutions effectively.
• Understanding of attribution models, ROI reporting, and performance measurement.
• Highly motivated, proactive, and collaborative.

Mid‑Senior level

Full‑time

Research, Analyst, and Information Technology

Broadcast Media Production and Distribution

(Use the "Apply for this Job" box below). and search for the job title or station call letters, or click “Apply now”. Upload your resume, cover letter, and references. Current Gray‑TV employees can apply through the Ulti Pro self‑service portal.

Gray Media provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable federal, state, and local laws. Gray Media expressly prohibits any form of workplace harassment based on protected characteristics. Improper interference with the ability of Gray employees to perform their job duties may result in discipline up to and including discharge.